Aticco – Fighting Giants

The 2019 slide deck described Aticco’s early development as a Barcelona coworking operator and framed its experience as “Fighting Giants.” It presented Aticco as an ecosystem for startups and entrepreneurs, with an emphasis on creativity, collaboration, experimentation, business connections and opportunities. The company history section named Franz Pallerés, Gabriel Espín and Juan Carlos Morales, but did not specify their roles or identify the conference speaker. The deck recorded the opening of a 1,000-square-metre city-centre location in Barcelona in September 2016 and showed photographs of the workspace and its renovation. The closing section distilled Aticco’s approach to competing with larger operators into four themes: insourcing, adapting to the environment, building a team and remaining “down to earth dreamers.” The presentation also stressed openness about the business and invited questions. The opening and closing sections did not provide sufficient detail to assess the intervening account of the company’s development, operating model and results.

Key findings

• Aticco recorded opening a 1,000-square-metre workspace in Barcelona city centre in September 2016.
• The company history section named Franz Pallerés, Gabriel Espín and Juan Carlos Morales.
• The deck identified insourcing, adaptation to the environment, team and “down to earth dreamers” as elements of its approach to competing with larger operators.

Presented at Coworking Europe 2019