Niche coworking spaces – Market segments in the coworking sector

by | Jan 25, 2021 | Community, Coworking Europe 2020, Pay Per View, Trends

Niche coworking spaces – Market segments in the coworking sector (Panel)

Coworking becomes a competitive environment in a growing number of cities. Specialise on a target group is one of the strategies coworking operators are embracing. Why is there a need for specialised coworking spaces? What are the advantages and disadvantages? This panel on “Niche coworking spaces – Market segments in the coworking sector” gives answer to these and more questions. 

 

Duration: 40 minutes

Price: 45€ (or buy the Year Subscription package here)

High level discussion on niche coworking spaces

    • Are specialised coworking spaces curating their membership differently? 
    • What are the challenges of specialised spaces?
    • Are specialised coworking spaces exclusive? Non-inclusive? 
    • How to assess target groups properly?
    • What is the impact on the communication channels and strategy?
    • What are the specific values, services, etc. offered to customers? 

Panel discussion with an international crew of space founders

    • Sarah Steiner, Co-founder & CEO at Tadah (Zurich), the first coworking space for parents with childcare services, founded by 4 women, in Switzerland. 
    • Patricia Ziegler, Founder at The Nest (Vienna), the first music and music business focused coworking space in Austria.
    • Zsofi Toth, Co-Founder and Navigator at Puzl CowOrKing (Sofia and Budapest), an IT-only coworking space. 

Ashley Proctor: “As exemplified by successful long-lasting coworking communities, intentional curation is not exclusive but is done fairly organically according to shared values and gathering around a vision rather than specific criteria” 

 

Nichification (lawyers, doctors, RE, … or population group?) – Is it the way forward in a competitive market?
Recorded – November 26th, 2020 – Coworking Europe virtual conference
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