Best practices for producing promotional videos for coworking spaces

Online booking platforms are growing in importance in the sales processes of coworking spaces. However, spaces still keep communicating about their services and experience only through pictures. Spaces are missing the opportunity to differentiate themselves from the crowd and share their vibe. MatchOffice, one of the most important booking platforms in Europe, has introduced a video feature. What should promo videos contain and how should they look like to deliver the best conversion and outcome? Insightful conversation about the best practices for producing promotional videos for coworking spaces with Olga Fomenko, Marketing Director at MatchOffice. 


Duration : 23 minutes

Price : 45€ (or buy the 2021 Year Subscription package here)

A high level discussion on best practices for producing promotional videos for coworking spaces

    • Why did MatchOffice introduce a video feature in their booking platform? 
    • What are the benefits of promotional videos for coworking spaces?
    • What are the different categories of promotional videos?
    • How long should videos be and what should they include?

Insightful talk with a representative of an online booking platform 

    • Olga Fomenko, Global Relations Manager and Head of Market Team at MatchOffice (Ukraine) 

Olga Fomenko: “Everything is becoming more digitalised. If you really want to adjust to the new normal, you need to have a strong online presence and be in different online platforms. If you really want to take this extra step and stand out from the different workspaces out there, then video is what you should have. It will allow you to have this personal approach and has great value for the client”

Live Discussion – The importance of videos to share the coworking vibe and to differentiate from the competition. What are some do’s and don’ts when producing coworking video material?
Recorded – March 3rd, 2021 – Coworking Europe Hub

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