Porsche AG is entering the co-working business with new dealership and showroom concepts.

Porsche AG is entering the co-working business with new dealership and showroom concepts.

On that, the German car manufacturer works in the steps of other automotive brands, such as the Chinese Lynk & Co or BMW Group, who nowadays transform some of their showrooms into coworking and cozy cafés areas.

Porsche is announcing the opening of a new concept store, including a café and coworking facilities, for instance, in Singapore. “Co-working spaces go beyond the ordinary, providing a haven where Porsche enthusiasts can gather, soak in the rich library that encapsulates Porsche’s illustrious heritage, or work remotely in an environment designed for both passion and productivity”, says Porsche’s press release, without mentioning the upcoming plans for opening Porsche coworking / showroom spots in Europe.

How Porsche is reimagining the auto showroom with art and co-working spaces