The global Hotel franchise market is projected to double in size, to € 71,05 Bio, by 2033, partly lifted by long term remote workers’ coworking needs.

“The rise of remote/WFH work and flexible working arrangements has created a demand for hotels offering coworking spaces, business centers, and amenities conducive to remote work. Hotel franchises can tap into this trend by providing innovative workspace solutions and catering to digital nomads, freelancers, and business travellers seeking remote work-friendly accommodations”, explains a study published by The Brainy Insights.

One key driver is becoming the duration of stay, with a trend towards longer term accommodation in some segments.

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