“For €1 spent in coworking, €3 more is spent on hotel services”, according to Wojo and Hotel Investor Kasada

The integration of coworking into hotels is proving to be a profitable strategy, generating not only direct revenue but also substantial upsell across other hotel services, according to insights shared at MIPIM 2025 by coworking operator Wojo CEO Stéphane Bensimon and executives from the Africa based investment fund Kasada Capital Management.

Kasada, an investment fund managing 20 hotels across Africa, partnered with Wojo—Accor and Bouygues’ coworking brand with 18 locations in France and Spain—to launch coworking and flexible office offerings within several of its properties. This strategy leverages existing hotel infrastructure like 24/7 reception, parking, F&B services, and fitness facilities, while adding rentable workspaces to diversify revenue and attract local users who engage with the property regularly.

The approach would have delivered measurable results.

“For every €1 spent in Wojo coworking spaces, customers spend an additional €3 on hotel services such as restaurants, meeting rooms, accommodation, or wellness facilities. This 3:1 upsell ratio has contributed to a return on investment of 14–16%, with minimal capital expenditure thanks to the reuse of existing hotel areas”, shared Stéphane Bensimon.

According to Kasada, occupancy trends further reinforce the model’s viability: while the first coworking location took over a year to reach 70–80% occupancy, subsequent spaces filled significantly faster—one in just two weeks—highlighting the importance of well-matched product and design.

For both players, a  key factor in scaling this model lies in the ability  to deliver dedicated KPIs and performance tracking separate from hotel operations. Unlike traditional hotel operators, who may not measure coworking activity in detail, Wojo integrates its coworking performance management system with hotel PMS tools, providing clear financial reporting to investors.

With four operational spaces already and ten expected by the end of 2025, the partnership could illustrate how mixed-use hotel and office concepts can optimize asset utilization, attract recurring local customers, and offer high-margin upselling opportunities—all with limited investment, comment both partners. The model is presented not as an add-on or a casual lounge, but as a fully-fledged coworking product designed to generate sustainable, diversified revenue.

Pis source;: Wojo Nairobi website