Cloudworks Unveils Brand Refresh as Flex Workspace Demand from Corporate Clients Grows
Spanish flexible workspace operator Cloudworks has launched a corporate brand refresh to support its evolving position in the sector as demand from larger corporate occupiers continues to increase alongside its existing base of startups and growing companies. The updated identity reflects the company’s strategy to align its spaces with occupier needs that emphasise productivity, collaboration and organisational culture.
Cloudworks’ CEO Marta Gracia said the refreshed branding reflects an ongoing evolution in their client mix, with a growing share of larger corporate users alongside its historical base of startups and scale-ups. The company aims to deliver workspace solutions capable of meeting the requirements of more complex organisations while retaining flexibility to support entrepreneurial and high-growth firms.
The new corporate image includes an updated logo and visual identity designed to convey Cloudworks’ core positioning around human-centric work environments.
According to Gracia, the refresh underscores the company’s focus on designing workspaces that drive productivity and culture at the same time, reinforcing the idea that space design should support both performance and organisational values. This means creating environments that are built around how people actually work and interact, not just where they sit.
It involves offering different types of spaces for focus, collaboration, and social connection, while also embedding Cloudworks’ values and identity into the look, feel, and daily experience of the workplace. The goal is for the space itself to make work easier and more effective, while at the same time strengthening a shared sense of belonging, engagement, and organizational culture.
The company now operates more than 28,000 sqm of flexible workspace across 15 locations in Barcelona and Madrid, and reported €13.5 million in revenue in 2025. The operator’s portfolio includes coworking areas, private offices, meeting and event spaces, and services intended to foster professional community and collaboration.
Pic Source: wearecloudworks.com
