Below, we present the Coworking Europe Program for 2021 conference in Vienna. 

November 9th

  • 09.00-18.00 Amsterdam Coworking Tour - More than 15 spaces and coworking brands open their doors for a personal visit to the Coworking Europe delegates (Self-Guided)

    Self-guided Coworking Tour of coworking spaces in Amsterdam.

    More than 15 creative workspace environments to visit within the whole city (TSH, TWN, Tribes, Mindspace and many more).

    You can roam around coworking spaces in Amsterdam at your pace.

    Check out the Coworking Tour Map and Calendar to be published for delegates.

    (Participating coworking spaces will be listed with the time slots available for a guided visited)

  • 20.15 - 23.00 Coworking Europe 2022 informal apex (For those who want)

    You can join an informal gathering in a spot to be determine.

    Hang out to warm-up with the conference crowd.

    (Not part of the official program)

November 10th

  • 09.15 - 09.40 Pre-conference / Interactive Twitter Express / Say Hi and share a 20 sec message of your choice

    Welcome Session

    Interactive Twitter Express :

    Everybody gets 20 seconds to introduce her/him and share a message of their choice

    Line up and say Hi.

    Muhammad Room

  • 9.45 - 10.30 The Coworking Industry in Europe - Latest market data, trends, figures and insights

    Keynotes –

    The Deskmag Global Coworking Survey is the world most comprehensive study on coworking.

    Presentation by Instant Group

    AllOfficeCenters latest insights.

    • Carsten Foertsch, Deskmag (Berlin)
    • James Rankin, Instant Group (London)
    • Thomas Schultz, co-founder AllOfficeCenters (Frankfurt)

    Muhammad Room

  • 10.40-11.25 What is the role coworking is going to play in the massive shift towards Hybrid working?

    Panel –

    The big shift has taken place. Companies are decreasing their office asset stocks. In Europe, corporates are selling some of their buildings as home working and remote working has become the norm. How can coworking become an important piece in the whole chain of hybrid working, bringing an added value on top of the home office and the head office ? Shall coworking operators propose satellite office solutions or host the main office of modern companies ? Is is mainly about presence in branches and subsidiaries abroad ? How about coworking operators becoming facility operator for unique companies ?

    • Filip Valosiak, Head of Flex Solutions at HubHub/ HB Reavis
    • Rebecca Nachanakian, General manager fro Southern Europe, Benelux & Nordics of WeWork
    • Krin Poel van der Las, IWG

    Moderated by Jean-Yves Huwart,

    Muhammad Room

  • 11.25 - 12.10 Coffee Break & Demos

    Take a break or follow the interactive Live Demo.

  • 12.00 - 12.50 Automate flex space management - Will we go from smart access to AI ?

    New access tools and sensors allow space to be digitally managed with a decreasing amount of human interventions. What is the state of the art of the technology on that respect in 2022 ? How to assess one’s need properly ? How to assess the right return on investment ? What about technical support ? How business intelligence data collection and AI can optimize space management in flexible environments ? Where should space focus the human side of the operations ? An overview with some of the best in class technology providers gathered for a very insightful conversation.

    • Salto
    • Iseo
    • K-Business
    • UltraSoft Technologies
    • Ezeep

    Chris Room

  • 12.10 - 13.00 Coworking expansion -To become a regional champion, the best winning strategy ?

    Panel – Session supported by ZapFloor

    Some of the world best-known coworking brands are now famous due to an ambitious international expansion, having.a presence in most big metros in Europe or worldwide. Though, in volume, a big deal of the most succesful and profitable coworking/flex operators have actually started building up a regional footprint, with a high density of locations gathered in a specific regional area, a province, a land or part of a country. Is focusing an a very well-known geographical the best and most secure strategy to expand a coworking business and secure investments while having a strongly recognized brand locally ?

    • Sanna Ekström, CEO MindPark (Southern Sweden)
    • Tim Schabsky, Co-Founder WorkInn (Germany, North-Rhine-Westphalia)
    • Indrek Hääl, CEO Workland (Baltics)
    • Hicham En Nakhla, Head of Digital Strategy at Bureaux & Co (Southern France)

    Moderated by Pauline Roussel, Coworkies

    Panel supported by Zapfloor

    Chris Room

  • 13.00 - 14.15 Lunch Break

    Eat something & network!

  • 14.15 - 15.00 Technologies to optimise coworking management's processes. What are the latest evolutions and possibilities?

    Panel – Discussion with the best providers of digital system supporting the whole business operations of running coworking spaces. What are the new features and the new capabilities ? Review of the latest developments and promises. What about integration with new softwares and Saas providers ? How to choose your tool and make the implementation as effective as possible ? How to generate new products ? What about payments and legal management ?

    • Essensys
    • Nexudus
    • Office RnD
    • Zapfloor

    Moderated by Jean-Yves Huwart

    Muhammad Room

  • 14.15 - 15.00 Building up your Coworking Brand - Strategies and key actions

    Masterclass –

    Brand positioning is a key asset of any coworking business. How ? Why ? Where ? Perfect introduction and process exploration.

    • Zoe Ellis-Moore, CEO at Spaces to Places (UK)

    Chris Room

  • 15.10 - 15.55 How to recruit the best coworking space managers ?

    What are the main criteas ? How to determine the best profiles ? Is internal promotion better or bringing. in new blood ? What to ask ? Are other hospitality driven industries a right area to prospect in ?

    • Gareth Jones, CEO TownSquare Spaces (UK)

    Muhammad Room

  • 15.10 - 15.55 How to lure more investors into the coworking industry and muscle up the coworking business cases?

    Panel –

    While VC and private equity money has been fueling the growth of some coworking operators in the North America, the UK or Asia, the last years, financial investors are still shy to fund the flex workspace industry on continental Europe. Why and how to fix it?

    • Thom Wernke, StartDock
    • Dominik Groenen, orangery
    • Jonas Lindemann, Hafven

    Muhammad Room

  • 15.55 - 16.30 Coffee Break & Network

    Take a break & network!

  • 16.30 - 17.20 Satellite Office, coworking in the countryside and how to develop offering closer to people's homes at the time of hybrid working ?

    Panel – People want to work closer to their homes. How to develop an economically viable coworking offering elsewhere than in big urban or suburban areas ? What can be the roles of networks and alliances ? Are there other business metrics to develop and use ?

    • Gregory Abendroth (1.000 Satellites)
    • Hans Abeloos (Bar d’Office)
    • Connect Hub Ireland (tbc)

    Muhammad Room

  • 16.30 - 17.20 Ukraine crisis - Can the network of coworking spaces in Europe mobilize to support Ukraine's refugees, startups and other initiatives ?

    The Coworking scene in Ukraine has mobilized dramatically to offer support, solutions and help in the context of the war in the country. Coworking players from many European countries also got in touch with one another to provide with assistance to Ukrainian refugees in the whole EU looking for connections and a work shelter to keep earning a living for them and their family while having to find a drop spot in a hosting foreign country.

    The conversation will about all those experiences, what can be provided further and also what the situation teaches us about of the international network of coworking operators can activate humanitarian initiatives and solidarity actions.

    • In coordination with Igor Dzhebyan, CEO at Andcards and VP of the Ukrainian Coworking Association

    Chris Room

  • 16.30 - 17.15 Coworking in the Metaverse - Threat or long term opportunity for space operators ?


    • Marko Orel (TBC), author of the book “Collaboration Potential in Virtual Reality (VR) Office Space”

    Chris Room

  • 20.15 - 11.00 Networking Cocktail and Drinks


November 11th

  • 08.45 - 09.15 Registration and Cloakroom
  • 09.15 - 09.45 Unconference Explanation and Presentation

    Unconference explanation and presentation

  • 09.45 - 10.30 Updating the coworking community concept ?


    • Cristina Trilles (Vortex Coworking)
    • Nina Verrijt (B.Amsterdam)

    Moderated by Pauline Roussel


  • 09.45 - 10.30 Partnership, Revenue sharing and other ``asset light`` models to find the best win-win deal with landlords


    • Alain Brossé, Industrious
    • John Price, Hub Australia
    • Elad Hod, Uffizis
    • Caleb Parker, NewFlex

    Moderated by Jean-Yves Huwart

    Muhammad Room

  • 09.45 - 10.30 Unconference - Session 1 / Topic to be curated collectively in the morning

    Unconference conversation

  • 10.40 - 11.25 How to integrate flex workspace as a key part of all companies' ESG implementation strategy

    Panel supported by Instant Offices

    • Anna Clarck (Unicorn)
    • Vivian Suhr (Edge Coworking)
    • Time Nieländer (PSD Bank Braunschweig eG)
    • James Rankin (Instant Group)

    Session supported by Instant Offices

    Muhammad Room

  • 10.40 - 11.25 The important role coworking plays is multi-services modern real estate investment now valued at 2.1 Bio €

    Keynote and Q&A

    Charlie McGregor, founder of TSH/Collab (TBC)

  • 10.40-11.25 Unconference - Session 2 / Topic to be curated collectively in the morning

    Unconference Topic & Format

  • 11.25-12.10 Coffee Break & Network

    Take a break & network!

  • 12.10 - 13.00 The development of meeting rooms only operators - What's the model and will we see more and more of these ?

    Conversation with operators who choose to focus their flex model on one product, the meeting rooms. With:

    • Ronald van den Hoff, Seats2Meet (Utrecht)
    • Martin Vanderborght, Sparks (Brussels), TBC
    • LiquidSpace TBC

    Muhammad Room

  • 12.10-13.00 Can Coworking provide with part of the remedy to the great resignation wave ?

    Panel –

    • Clément Alteresco (Morning Coworking)
    • Carlos Gonçalves (Avila Workspace)
    • TBC

    moderated by Pauline Roussel

  • 12.10 - 13.00 Unconference - Session 3 / Topic to be curated collectively in the morning

    Unconference Topic & Format

  • 13.00-14.15 Lunch Break

    Eat something & network!

  • 14.15 - 15.00 Direct sales, brokers, digital platforms, SEO and more : what is the most effective mix sales strategies and how to make the best uses of all the existing channels ?

    Panel – A lot of new sales channels are now fueling the sales pipe of coworking operators. Whether on speaks about SEO, direct sales with own sales teams, online platforms, brokers or more, the toolbox is getting bigger to draw new customers in. How to build up the right strategy ? Shall the message be the same offline of online ? How to deal with the competition’s higher visibility ? Is the outreach the same whether an operator will sell private offices, meeting rooms or hot desking ? How about dealing with local businesses versus international corporates ? Many more questions to be addressed during this high level session.

    • Sherri Tao, Upflex
    • Nir Kelner, CEO Brain Embassy
    • Dany Babington, Mindspace

    Muhammad Room

  • 14.15 - 15.00 Manage coworking spaces in ecological ways - Plastic free coworking spaces

    Keynote and workshop – How to bring real sustainaibility within coworking spaces ? How to lower trash volumes, environmental impact and ultimately get more liveable spaces ?

    • Manuel Maqueda

    Chris Room

  • 14.15 - 15.00 Unconference - Session 4 / Topic to be curated collectively in the morning

    Unconference Topic & Format



  • 15.10 - 15.55 Franchise, Pay As You Go, Bundles (private office - common rooms)... : how to pick up the right product mix and models?

    Panel –

    • Andy’s (tbc)

    Muhammad Room

  • 15.10 - 15.55 From Flexible Workspaces to Innovation Ecosystem, a transformation accelerated by the pandemic.

    Talk – During the first 4 years of existence in Aticco we focused on upgrading our coworker’s experience and opening new centers, we knew we wanted to become more than just.a traditional flexible workspace operator but it wasn’t until the pandemic hit us that we decided to really go into a transformation and become an Innovation Ecosystem and open new ventures such as a coliving division (Aticco Living) an accelerator and open innovation (AticcoLab) and the opening of Hubs of vertical communities.

    • Franz Palleres, Aticco

    Chris Room

  • 15.10-15.55 Unconference - Session 5 / Topic to be curated collectively in the morning

    Unconference Topic & Format

  • 15.55 - 16.30 Coffee Break & Network

    Take a break & network!

  • 16.30 - 17.15 Between community and hospitality : how to address the right balance ?


  • 16.30-17.10 Wrap-up Unconference and Conference

    Short presentation of the findings of the unconference and say good bye.

    Last words and interactive last say session