Below, we present the Coworking Europe Program for 2021 conference in Vienna. 

November 9th

  • 09.00-18.00 Amsterdam Coworking Tour - More than 15 spaces and coworking brands open their doors for a personal visit to the Coworking Europe delegates (Self-Guided)

    Self-guided Coworking Tour of coworking spaces in Amsterdam.

    More than 15 creative workspace environments to visit within the whole city (TSH, TWN, Tribes, Mindspace and many more).

    You can roam around coworking spaces in Amsterdam at your pace.

    Check out the Coworking Tour Map and Calendar to be published for delegates.

    (Participating coworking spaces will be listed with the time slots available for a guided visited)

    Ending at The Social Hub City for those who wish it, after 6.00 PM.

  • 18.30 - 21.30 Coworking Europe 2022 informal pre-conference Meet-Up

    You can join an informal Meetup with delegates already in Amsterdam.

    Hang out to warm-up with the conference crowd.

    The Social Hub Amsterdam City

    Wibautstraat 129, 1091 GL Amsterdam

November 10th

  • 8.45 Registration and Morning Coffee
  • 9.50 - 10.00 Word of Welcome

    • Nina Verrijt, B.Amsterdam
    • Jean-Yves Huwart, Coworking Europe

     

    The Mark Room

  • 10.00 - 10.15 The flex workspace industry cautious opportunities

    Keynote – The flex workspace industry cautious opportunities

    As demand for flexible space increases and the traditional office market sees vacancy rates continue to climb, opportunities are being seen across the flexible workspace industry. During this presentation James will explore why as an industry we should be ready to embrace these opportunities but why we should also be cautious if we don’t want to get burnt.

    • James Rankin, Instant Group (London)

    The Mark Room

  • 10.15 - 10.30 Character instead of square meters: Companies today are looking for different offices

    Keynotes –

    AllOfficeCenters latest insights.

    • Thomas Schulz, co-founder AllOfficeCenters (Frankfurt)

    The Mark Room

  • 10.30-11.15 What is the role coworking is going to play in the massive shift towards Hybrid working?

    Panel –

    The big shift has taken place. Companies are decreasing their office asset stocks. In Europe, corporates are selling some of their buildings as home working and remote working has become the norm. How can coworking become an important piece in the whole chain of hybrid working, bringing an added value on top of the home office and the head office ? Shall coworking operators propose satellite office solutions or host the main office of modern companies ? Is is mainly about presence in branches and subsidiaries abroad ? How about coworking operators becoming facility operator for unique companies ?

    • Nir Kelner, CEO of Brain Embassy
    • Rebecca Nachanakian, General manager for Southern Europe, Benelux & Nordics of WeWork
    • Krin Poel van der Las, IWG
    • Emma Swinnerton, Head of Flex Cushman & Wakefield

    Moderated by Jean-Yves Huwart, SocialWorkplaces.com

    The Mark Room

  • 11.15 - 12.00 Coffee Break & Demos

    Take a break or follow the interactive Live Demo.

  • 12.00 - 12.50 From smart access and smart space management to AI Hospitality ? A journey into 2022 flex workspace growing automation possibilities.

    What have been the breakthroughs in the last couple of years in terms of access and physical space smart management ? What do your services allow in 2022-23 that were not even possible two years ago ? New access tools and sensors allow space to be digitally managed with a decreasing amount of human interventions. How far can we go ? How to use the data produces by those tools and access devices the best way, without being overwhelmed by information ? While one speaks more and more about the digital security, what are the protections spaces managers have to consider when they bring more automation into their spaces ? How to assess space operators’ needs properly ? How to assess the right return on investment ? Can smart access and smart space management grow to online smart hospitality ? Do you see smart access or management solutions preparing for the creation of new products coworking spaces operators will be able to sell to their tenants soon ? How to best balance the need for tech vs the human touch in future smart flex workspaces ? Can we expect a hosting AI in the coming years ? If yes, how would it look like according to you ?

    • Christian Schmitz, Salto
    • Alessandro Nacci, Sofia-ISEO
    • Joseph Holt, eZeep
    • Harun Biswas, UltraSoft Technologies

    Moderated by Liz Elam, GCUC

    The Mark Room

  • 12.00 - 12.50 Coworking expansion -To become a regional champion, the best winning strategy ?

    Panel – Session supported by ZapFloor

    Some of the world best-known coworking brands are now famous due to an ambitious international expansion, having.a presence in most big metropoles in Europe or worldwide. Though, in volume, a big deal of the most succesful and profitable coworking/flex operators have actually started to build up a local or regional footprint, with a high density of locations gathered in a specific regional area. Is focusing on a well delimited geographical area the best and most secured strategy to expand a coworking business and secure investments ? Is the “big in Japan” model a more profitable strategy in the coworking world ? If yes, why is it so ? Can once the backyard become too small ? Does a local strong footprint means mainly local customers ? How to compete with international brands when the open a location in the area ? Are economies of scale big enough on a regional level ? How to convince deep pockets investors when the expansion strategy remains mainly local ? How to assess the value of a local coworking brand ? When to become national or international ?

    • Indrek Hääl, CEO Workland (Baltics)
    • Teresa García de Zúñiga Hernández (Cloudworks)
    • Christine Andrews, ACME Works (Canada)
    • Thomas Celen, Zapfloor

    Moderated by Pauline Roussel, Coworkies

    Panel supported by Zapfloor

    Muhammad Room

  • 13.00 - 14.15 Lunch Break

    Eat something & network!

  • 14.15 - 15.00 Technologies to optimise coworking management's processes. What are the latest evolutions and possibilities?

    Panel – Discussion with the best providers of digital system supporting the whole business operations of running coworking spaces. What are the new features and the new capabilities ? Review of the latest developments and promises. What about integration with new softwares and Saas providers ? How to choose your tool and make the implementation as effective as possible ? How to generate new products ? What about payments and legal management ?

    • Boris Marinov, Office RnD
    • Thomas Celen, Zapfloor
    • Mark Winkler, K-Businesscom
    • Nexudus

    Moderated by Jean-Yves Huwart

    Muhammad Room

  • 14.15 - 15.00 Building up your Coworking Brand - Strategies and key actions

    Masterclass –

    Brand positioning is a key asset of any coworking business. How ? Why ? Where ? Perfect introduction and process exploration.

    • Zoe Ellis-Moore, CEO at Spaces to Places (UK)

    Introduced by Vanessa Sans, Happy Working Lab

    Muhammad Room

  • 15.10 - 15.55 How to recruit the best coworking space managers ?

    What are the main criterias ? How to determine the best profiles ? Is internal promotion better or to bring in new blood ? What to ask during the interview ? Are other hospitality driven industries a right area to prospect in ? What are the key skills to spot ? How to deal with the risk of burning out and demotivation on the longer run in the specific demanding environment of a community driven space ? What to advert first when a new position gets opened ?

    • Gareth Jones, CEO TownSquare Spaces (UK)

    Introduced by Vanessa Sans, Happy Working Lab

    Muhammad Room

  • 15.10 - 15.55 How to lure more investors into the coworking industry and muscle up the coworking business cases?

    Panel –

    While VC and private equity money has been fueling the growth of some coworking operators in the North America, the UK or Asia, the last years, financial investors are still shy to fund the flex workspace industry on continental Europe. Why and how to fix it?

    • Thom Wernke, StartDock
    • Dominik Groenen, orangery
    • Jonas Lindemann, Hafven

    Facilitated by Pauline Roussel, Coworkies

    The Mark Room

  • 15.55 - 16.30 Coffee Break & Network

    Take a break & network!

  • 16.30 - 17.20 Satellite Office, coworking in the countryside and how to develop offering closer to people's homes at the time of hybrid working ?

    Panel – People want to work closer to their homes. How to develop an economically viable coworking offering elsewhere than in big urban or suburban areas ? What can be the roles of networks and alliances ? Are there other business metrics to develop and use ? What also are the hurdles to foster new individual working behaviours among the workforce. Many platforms, such as the Bridges initiative by B., have tried to develop new ubiquitous access services. However, few have succeeded so far. Why is it so ? Why what seems to be working on paper struggles to deliver in reality ?

    • Gregory Abendroth, 1.000 Satellites
    • Hans Abeloos, Bar d’Office
    • Stephen Carolan, Connect Hub Ireland
    • Nina Verrijt, B. Group – Bridges initiative

    Moderated by Pauline Roussel, Coworkies

    The Mark Room

  • 16.30 - 17.20 Ukraine crisis - Can the network of coworking spaces in Europe mobilize to support Ukraine's refugees, startups and other initiatives ?

    The Coworking scene in Ukraine has mobilized dramatically to offer support, solutions and help in the context of the war in the country. Coworking players from many European countries also got in touch with one another to provide with assistance to Ukrainian refugees in the whole EU looking for connections and a work shelter to keep earning a living for them and their family while having to find a drop spot in a hosting foreign country.

    The conversation will about all those experiences, what can be provided further and also what the situation teaches us about of the international network of coworking operators can activate humanitarian initiatives and solidarity actions.

    • Helga Moreno, in coordination with Igor Dzhebyan, CEO at Andcards and VP of the Ukrainian Coworking Association

    Introduction by Agustina Paradela, Happy Working Lab

    Muhammad Room

  • 19.30 - 23.00 Networking Cocktail and Drinks

    Networking Gathering offered by Mindspace

    Welcome word by Mindspace’s Team and networking activities.

    Location : Mindspace Dam – Amsterdam

    Nieuwezijds Voorburgwal 162

    1012 SJ , Amsterdam

    Good opportunity to have informal chat with the delegation and enjoy the Amsterdam delights in the heart of the City.

  • 23.00 Closing or more for those who want

November 11th

  • 08.45 - 09.15 Registration and Cloakroom
  • 09.15 - 09.40 Unconference Explanation and Presentation

    Unconference explanation and presentation – Propose a topic to be discussed between peers and vote collectively on the best proposals.

    Coordinated by Julianne Becker (Coconat)

    Oprah Room

  • 09.45 - 10.30 Updating the coworking community concept ?

    Panel – Coworking and community are closely related concepts, sticking together since the first days of the coworking industry. Is the coworking community concept the same in 2022 as it used to be ten years ago ? While the diversity of tenants is growing, hosted companies becoming bigger in size and number, how can coworking space create/cultivate connections between people and develop a sense of coworking space belonging ? How to figure out the space facilitor’s role and proper level of involvement ? Is working hospitality a strong enough value proposition for coworking or just the minimum? How to assess the additional economical value provided by a vivid coworking community ? What are the best tips to trigger personal interactions without being perceived too intrusive ? Can a coworking community operate properly with different level of involvement ? How to handle them ? When to hire a full time community manager ? And many more questions.

    • Cristina Trilles (Vortex Coworking)
    • Nina Verrijt (B.Amsterdam)
    • Claire Carpenter (The Melting Pot)
    • Mélanie Burnier (The WorkHub)

    Moderated by Jean-Yves Huwart

    Richard Room

  • 09.45 - 10.30 Sponsored Workshop - Space analytics for coworking through augmented access control

    Getting data points about how your space is used is an essential need, as long as it is important to have analytics on your website: the right access control technology is an enabler to be more reactive and customer centric. Security for Co-Working needs to face with the needs of a flexible management that enhance community and people interactions. Access control is a key enabler to get the most out of your space.
    Speaker: Alessandro Nacci

    The Arianna Room

  • 09.45 - 10.30 Partnership, revenue sharing, profit sharing and other innovative models to find the best risk-sharing win-win deal with landlords

    Panel – The growth of the flex workspace offering Europe is boosted by the introduction of new financial risk sharing models. Landlords are opening themselves up to new operational deals, in order to increase the attractiveness of their real estate assets for tenants. Those asset lights models are lowering the entry barrier for coworking operators and support the business case for scaling up the network of branded locations they operate while not being limited by capital expenditures caps. How to engage with the landlords and put the option on the table ? Which legal support is needed ? How to set the right KPI’s and metrics ? What about the trust and monitoring tools ? Which one of the revenue sharing, profit sharing or licensing models, for instance, the most convenient ? How to assess the business potential properly and determine the shared the layout investment ? What additional services (facility management, hospitality, tech, etc.) to the property owner can be added as a value adding contribution ? What if the numbers don’t match ultimately and how to provide guarantees ? Should one consider progressive compensation thresholds based on performances ? Are some specific property owner profiles (insurance, pension funds…) fully opposed to the model ?

    • Alain Brossé, Industrious
    • John Price, Hub Australia
    • Elad Hod, Uffizis
    • Caleb Parker, NewFlex

    Moderated by Pauline Roussel, Coworkies

    Muhammad Room

  • 09.45 - 10.30 Unconference - Session 1 / Topic to be curated collectively in the morning

    First topic collectively voted for in the beginning of the day.

    Peer group conversation

    Oprah Room

  • 10.40 - 11.25 How to integrate flex workspace as a key part of all companies' ESG implementation strategy

    Panel supported by Instant Offices. – ESG stands for Environmental, Social, and Governance. Investors are increasingly applying these non-financial factors as part of their analysis process to identify material risks and growth opportunities. In other words, ESG standards are key parameters any growing corporate has and will have to comply with. To what extent flex workspace and hybrid working options can play a role in corporate’s ESG values fulfilment ? Is the carbon footprint reduction related to flex workspace use be assessed and presented as a ESG action for companies ? Hybrid working is supposed to bring more well-being to employees. Can hospitality driven flex workspace become a tool to improve work conditions of white collars, delivering so on modern ESG standards requests ? Is flex workspace’s organic and collaborative genuine design another way to make corporate structure flatter and more innovative ? Those questions and many more will be addressed during the session. This session is supported by Instant Office.

    • Anna Clarck (Unicorn)
    • Koen Betlem (Edge Coworking)
    • Time Nieländer (PSD Bank Braunschweig eG)
    • Bastian Boss (Deutsche Bahn)

    Moderated by Mike Bascombe, Incendium / Instant Office

    Session supported by Instant Offices

    Muhammad Room

  • 10.40 - 11.25 From Hybrid Hospitality to Community-focused brand: the story of The Social Hub

    Keynote and Q&A – The important role coworking plays is multi-services modern real estate investment now valued 2.1 Bio € – The Student Hotel / Collab model which rebranded itself in 2022 into The Social Hub.

    • Jason Steere Managing Director Brand & Experience The Social Hub (ex-The Student Hotel)

    Introduce by Pauline Roussel, Coworkies

    Richard Room

  • 10.40-11.25 Sponsored Workshop - Increase Efficiency and Profitability by Automating Your Business Process

    Special high level workshop proposed by Ultrasoft Technologies.

    Speaker: Harun Biswas (Ultrasoft Technologies)

    Arianna Room

  • 10.40-11.25 Unconference - Session 2 / Topic to be curated collectively in the morning

    Second topic collectively voted for in the beginning of the day.

    Peer group conversation

    Oprah Room

  • 11.25-12.10 Coffee Break & Network

    Take a break & network!

  • 12.10 - 13.00 Meeting Rooms & More: New Product Demand in 2023 and Beyond

    Upflex has become one of the key player in the meeting room and on demand space bookin. The company is uniquely positioned to analyse the winning market strategy for the meeting room rental product (price, layout, amenities, etc.). A presentation with data, insights and fact based learnings.

    The Utrecht based Seats2Meet is one of the pioneers in the coworking industry in Europe. Very early on, the company developed a very successful strategy to make its meeting room rental business a thriving activity, on top of its community building. Case explained by Seats2Meet founder.

    • Mike La Rosa, Upflex
    • Ronald van den Hoff, Seats2Meet

    Richard Room

  • 12.10-13.00 Can Coworking provide with part of the remedy to the great resignation wave ?

    Panel – According to PWC, globally, one in five workers is planning to quit his/her job in 2022. So, employers are today facing a massive challenge : to retain their best talents. Well-being and flexible work conditions seem to be among the clearest demands within the workforce nowadays. In that context, to what extent can flex workspace providers can today position themsleve as a solution partners ? Can coworking spaces’ layout and inspiring designs become the standard for the workspace in general, flex operator being the best qualified players to supply the best work environment to the individual workers ? How can the sense of community cultivated by coworking spaces bring a new meaning to the daily routine of work that would encourage employees to stay in their position ? Are satellite offices solutions a creditworthy answer and how close should it be from people’ homes ? How about allowing people to work from coworking and coliving facilities abroad and forstering nomad working ? Could coworking spaces in the future market themselves as “work well-being solution providers” ? How aware are corporates nowadays of the advantages of coworking to address the “great resignation” challenge ?

    • Julianne Becker (Coconat)
    • Carlos Gonçalves (Avila Workspace)
    • Axel Minten (BVcS – Zukunft Coworking)
    • Yoann Jaffre (Wojo)

    moderated by Pauline Roussel

    Muhammad Room

  • 12.10 - 13.00 Unconference - Session 3 / Topic to be curated collectively in the morning

    Third topic collectively voted for in the beginning of the day.

    Peer group conversation

    Oprah Room

  • 13.00-14.15 Lunch Break

    Eat something & network!

  • 13.50-14.15 Ukraine crisis - Can the network of coworking spaces in Europe mobilize to support Ukraine's refugees, startups and other initiatives ?

    The Coworking scene in Ukraine has mobilized dramatically to offer support, solutions and help in the context of the war in the country. Coworking players from many European countries also got in touch with one another to provide with assistance to Ukrainian refugees in the whole EU looking for connections and a work shelter to keep earning a living for them and their family while having to find a drop spot in a hosting foreign country.

    The conversation will about all those experiences, what can be provided further and also what the situation teaches us about of the international network of coworking operators can activate humanitarian initiatives and solidarity actions.

    • Helga Moreno, in coordination with Igor Dzhebyan, CEO at Andcards and VP of the Ukrainian Coworking Association

    Introduction by Agustina Paradela, Happy Working Lab

    RichardRoom

  • 14.15 - 15.00 Direct sales, brokers, digital platforms, SEO and more : what are the most effective sales strategies and how to make the best use of all the existing channels ?

    Panel – A lot of new sales channels are now fueling the sales pipe of coworking operators. Whether on speaks about SEO, direct sales with own sales teams, online platforms, brokers or more, the toolbox is getting bigger to draw new customers in. How to build up the right strategy ? Shall the message be the same offline of online ? How to deal with the competition’s higher visibility ? Is the outreach the same whether an operator will sell private offices, meeting rooms or hot desking ? How about dealing with local businesses versus international corporates ? Many more questions to be addressed during this high level session.

    • Sherri Tao, Upflex
    • Nir Kelner, Brain Embassy
    • Dany Babington, Mindspace

    Moderated by Christine Andrews, Deco Group

    Muhammad Room

  • 14.15 - 15.00 Manage coworking spaces in ecological ways - Plastic free coworking spaces

    Keynote and workshop – How to bring real sustainaibility within coworking spaces ? How to lower trash volumes, environmental impact and ultimately get more liveable spaces ?

    Real case implementation within the Orega Group flex workspace network.

    • Manuel Maqueda
    • Zach Douglas, CEO and Co-Founder of Orega

    Richard Room

  • 14.15 - 15.00 Sponsored Workshop - Optimising the office space

    Learn more on the new way of running coworking spaces with a seamless and delightful user experience.

    Speaker: Sara Affannoso (Zapfloor)

    The Arianna Room

  • 14.15 - 15.00 Unconference - Session 4 / Topic to be curated collectively in the morning

    Fourth topic collectively voted for in the beginning of the day – Peer group conversation

    Oprah Room

  • 15.10 - 15.55 Is Coworking franchise the silver bullet to speed up coworking expansion and increase the flex workspace market offering ?

    Panel – A Coworking brand has an economical value. The same way hospitality driven businesses such as hotels or restaurants have developed franchising to accelerate the rollout of their network, franchising is now available in the expansion toolbox of coworking operators. When is the right time to consider an expansion based on franchising and partnership ? What should a franchising contract encompass ? Can an already operating independent coworking space consider to sign up with a franchiser (and change its brand) ? What are the advantages and risks ? When can an operator start considering to franchise with third party partners ? How to assess the added value of signing up with a franchiser and monitor each others commitments ? What shall the franchiser bring as a priority ? How to share risks ? How to build trust and a balanced partnership relation ? How to choose the best coworking franchiser for your space ? How can landlords engage with a coworking franchise and with which goals ?

    • Dominik Groenen (orangery)
    • Ashok Balabhaskarane (Wojo)
    • Annelou De Groot (IWG)

    Moderated by Agustina Paladera

    Muhammad Room

  • 15.10 - 15.55 Challenges and learnings of growing as a coworking ecosystem

    Talk – The Barcelona based Aticco Group (6 locations, as of today) has a systemic view on how to develop a value proposition that is not only providing flexible solutions for modern companies, but is also generating wider communities and ecosystems that solve other needs such as knowledge, connections, and so on. After years of experiments in that field, Aticco will share the learnings the teams collected throughout the different processes. Aticco will talk about the opportunities as well as about the difficulties they had to struggle with. An ecosystem brings value to the clients (from different business units) and cross-fertilization with some coworkers becoming colivers, hubbers being coworkers, and so on. While buiding the ecosystem dynamic, Aticco dealt with external challenges – in terms of communication, partnerships for example – as well as with internal challenges – how they organize and work as a team, workload of the different teams. Aticco‘s ambition is to scale while keeping personal relationships with our customers. This doesn’t prevent to automate things such as the operator’s account management process.

    • Naiara Chaler (Aticco)
    • Lisa Zakharka (Aticco)

    Richard Room

  • 15.10-15.55 Unconference - Session 5 / Topic to be curated collectively in the morning

    Fifth topic collectively voted for in the beginning of the day.

    Peer group conversation

    Oprah Room

  • 15.55 - 16.30 Coffee Break & Network

    Take a break & network!

  • 16.30 - 17.15 Unpacking the critical steps towards opening a new coworking hub (or opening your next one)...

    Keynote – In this interactive workshop we will understand the essential things to do in the 100 days before ‘opening’ and in the ‘first 100 days’ of operating your hub. There’s always so much to do at this ‘birthing stage’– how do we know what we should prioritise? And where’s a midwife when you need one? If you have some, please bring your lived experience into the room, and help others to make better sense of the challenge ahead of them. If it takes a village to raise a child, what will it take to raise a vibrant and successful coworking hub scene? We can all be mid-wives to our collective recovery and growth.

    • Claire Carpenter, The Melting Pot
    • Vanessa Sans, Happy Working Lab

    Richard Room

  • 16.30 - 17.15 ``Around The World in 250 Coworking Spaces`` - Presention of a unique book on coworking, community and design.

    Presentation of the book “Around The World in 250 Coworking Spaces“, a unique project about coworking, community and design.

    • Pauline Roussel, Coworkies
    • Dimitar Inchev, Coworkies

    Muhammad Room

  • 16.30-17.15 Unconference - Session 6 / Topic to be curated collectively in the morning

    Sixth topic collectively voted for in the beginning of the day.

    Peer group conversation

    Oprah Room

  • 17.30-18.00 Wrap-up Unconference and Conference

    Short presentation of the findings of the unconference and say good bye.

    Last words and interactive last say session

    Muhammad Room