Program

November 12th

09.00 - 18.00
Coworking Tour - More than a dozen coworking and co-living spaces open their doors for a personal visit to the Coworking Europe delegates (Self-Guided)

Self-guided Coworking Tour of local coworking and co-living spaces.

More than a dozen creative environments to visit at your pace.

Check out the Coworking Tour Map and Calendar to be published for delegates.

(Participating coworking spaces will be listed with the time slots available for a guided visit)

Ending after 6.00 PM.

19.30 - 21.30
Pre-Conference Meetup proposed by Shared Access (pre-registration requested)

Fade out your coworking tour and warm-up with the conference crowd over a cool drink.

November 13th

08.45
Registration and Morning Coffee

09.50 - 10.00
Word of Welcome

  • Jean-Yves Huwart, Coworking Europe
  • Nuno Trigo, Vertical Coworking

 

Arquivo Room

10.00 - 10.15
Deskmag Survey - How are big players and independent operators living along one another while flex demand keeps growing in the EU

Keynote – Deskmag 2024 Coworking Survey.

Presentation of the main findings in the Deskmag 2024 Coworking Survey.

  • Carsten Förtsch, Deskmag

10.15 - 10.30
Flexible office market main trends and forecast in Europe from 2024 data

Keynote – Flex and Coworking Main Trends in Europe.

10.30 - 10.45
How coworking users profiles are changing and main trends in Europe

Keynote –

What have been the main changes one noticed in the coworking market in Europe over the last couple of years? 

10.45 - 11.30
Is the whole office market in Europe becoming flex?

Panel – The conversation will be over the changing trends in the flex market some of the most important international coworking players in Europe are currently seeing.

11.30 - 12.15
Coffee Break

Take a break and network with other participants.

12.15 - 13.00
Coworking evolution to hybrid models ?

Panel – Coworking convergence to hybrid models

12.15 - 13.00
Product positioning

Panel –

12.15 - 13.00
Business Case

Keynote – Business case

13.00 - 14.15
Lunch Break

Eat something & network!

13.45 - 14.10
Demo

14.15 - 15.00
Coworking or the Real Estate augmented reality through technology?

Panel – Coworking or the Real Estate augmented reality through technology?

 

14.15 - 15.00
Integrating flexible working in new urban projects

Panel – Integrating flexible working in new urban projects

 

14.15 - 15.00
People Management - How to recruit and assemble the best coworking operation team?

Panel –

Coworking is a hospitality business where human service and interaction remain a key part of the value provided to the member How to determine the perfect job description in 2024?

15.10 - 15.55
Why are Real Estate property companies becoming the main investors of the coworking industry?

Panel –

In Europe, property companies represent a significant percentage of the investors behind some of the most important coworking brands. Will all real estate property companies eventually establish their own coworking brands?

15.10 - 15.55
Getting a sustainable through coworking

Panel – Coworking going sustainable

 

 
 
 
 

15.10 - 15.55
Embracing AI in Coworking

Keynote –

Join us for an exciting talk diving into the world of AI and its practical applications

15.55 - 16.30
Coffee Break & Network

Take a break & network!

16.05 - 16.30
Meet with national Coworking and Flex Workspaces Association

Some countries have set up a national association. Eduardo Salsamendi, the president of Proworkspaces, the Spanish Flex Workspaces Association, proposes to the other existing or soon-to-exist national/regional coworking associations to introduce themselves. All those considering setting up a local coworking association are welcome. The purpose is to get in touch and to trigger future conversations or collaborations.

S. Joao Hall

16.30 - 17.20
Digital and physical marketing

Panel – Digital and physical marketing for coworking spaces

16.30 - 17.20
Is the rise of profession-focused spaces the next big thing for the growth of the coworking industry?

Panel –

With the maturation of the flex workspace market, new opportunities arise to develop profession-focused coworking models, for instance for lawyers, researchers, doctors, therapists, even barbers and more.

16.30 - 17.15
How to create impact

Keynote – Support impactful businesses

19.30 - 23.00
Networking Cocktail and Drinks

Networking Gathering offered

23.00
Closing or more for those who want

November 14th

08.45 - 09.15
Registration and Cloakroom

09.45 - 10.30
Local footprint vs global expansion

 
Panel –
 
Europe’s coworking market is in the hand of regional and national brands.

09.45 - 10.30
What is the future of the open space hot-desking product?

 
Panel –
 
Open space hot-desking is the genesis of coworking.

09.45 - 10.30
Revitalizing infrastructure through coworking

Keynote –

 

10.40 - 11.25
Shared profits, franchising contracts, managed services...:

Panel –

Shared revenues, profit sharing, co-financing, management agreements, franchising…

10.40 - 11.25
Make your virtual office services the most thriving and profitable business of your coworking offering

Keynote –

 

10.40 - 11.25
Business Case

Keynote – Business Case

 

11.25 - 12.10
Coffee Break & Network

Take a break & network!

11.25 - 12.10
Demo

Demo

12.10 - 13.00
How to build on your difference as an independent local coworking brand?

Panel –

Professional independent coworking operators represent the majority of the flex workspace offering in Europe – What can independent operators do to maintain a competitive advantage as opposed to bigger players? Is “boutique” coworking just a buzzword? How to differentiate from the standard services? How can they differentiate themselves in terms of marketing, positioning, tactics, and strategy? Do smaller coworking spaces mean smaller customers? Are local champions the only ones able to deliver a customized service to local demand? How to generate synergies with a limited number of locations? What can partnerships bring (local suppliers, third-party coworking spaces, etc.)? Is access to capital a bigger challenge and how to fund a footprint growth? Is focusing on a geographical backyard the key to success or is geographical expansion a good option? What about embracing a vertical niche? How to accompany a steadily more distributed workforce with a more spread-out geographical presence? – How can independent operators leverage technology and digital platforms to enhance their visibility, connectivity, and overall footprint? – Are there any specific approaches or best practices you created to nurture partnerships with local businesses, organizations, or communities? – How can independent players leverage their flexibility and agility to adapt to changing market trends and member demands? – What are the key considerations when it comes to selecting the right location or expanding?

  • Maudy Westerverl (EBC),
  • Carlos Goncalves (Avilla Spaces),
  • Tudor Popp (Hotspot).
  • Maria Cadena Rutllan (Cloudworks)

Moderated by Vanessa Sans, Founder of Happy Working Lab

D. Maria Room

12.10- 13.00
How to optimize events strategy

Panel – 

Events hosting is one of the best actions any coworking community can activate to foster connection, visibility, and engagement.

12.10 - 13.00
Can a bot run a coworking space? - A business case

Keynote –

At The Living Room Coworking, or simply TLR, in sunny Málaga (Spain), Ken Bensley manages trial days, responds to requests from interested members based on space availability, never forgets a member’s birthday, helps with onboarding, and organises events. Despite working hard, he can never get a hug from a community member because Ken Bensley simply doesn’t exist. Ben Kolp, Ken’s father, will tell us how a bot can help make your life easier. Ben will show us a live demo of how Ken handles trial days based on the spaces’ availability. You’ll learn how you can extend your team with automation, eliminating the need to pay a full salary to someone. You’ll return to your own space after this very practical keynote full of ideas on what to automate in your own space, knowing where to start and what it takes.

  • Ben Kolp (The Living Room).

Porto Room

13.00 - 14.15
Lunch Break

Eat something & network!

13.45 - 14.15
Demo Session (proposed by Flexspace) - How to Develop and Implement a Dynamic Pricing Strategy to Boost Revenue

Demo

14.15 - 15.00
Community Management - Best practices

Panel – Community management

 

 

14.15 - 15.00
What will economic success look like for remote and rural coworking spaces?

Panel –

Coworking spaces in rural areas are per se smaller. It’s more challenging for those to generate economies of scale than big spaces located in cities.

14.15 - 15.00
Optimizing your coworking space design

Keynote –

Does one has to design a coworking space the same way in 2024 we did 5 years ago?

15.10 - 15.55
Digital Nomads

Panel –

15.10 - 15.55
Keynote

Keynote –

15.10 - 15.55
Coworking growth

Keynote –

15.55 - 16.30
Coffee Break & Network

Take a break & network!

16.30 - 17.15
Keynote

16.30 - 17.15
Workshop

Workshop –

 

16.30 - 17.15
Keynote

Keynote –

 

17.30 - 18.00
Wrap-up Conference

Last words and interactive last session

 

19.00 - 9.00
Farewell Dinner

Join us for an amazing evening

From 9.00 AM Last Drink for those who want (informal)

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