The voice of Europe’s flex and serviced workspace industry
Ticket · Conference 2026 →
News & Intelligence Coworking Europe Conference 2026
Don’t miss what Europe’s coworking leaders are reading.
Subscribe free →

Program

November 18th

Coworking Tour

09.00 - 18.00
Self-Guided Tour

Self-guided Coworking Tour of local coworking and co-living spaces.

Dozens of creative environments to visit at your pace.

Check out the Coworking Tour Map and Calendar to be published for delegates.

(Participating coworking spaces will be listed with the time slots available for a guided visit)

Ending after 6.00 PM.

18.30 - 22.30
Meetup - Snacks and Refreshments (open to the conference's delegates)

Fade out your coworking tour and warm-up with the conference crowd.

Industrious BEAM, Berlin

https://www.industriousoffice.com/locations/schicklerstrasse-5-gf-l-1-berlin

November 19th

Conference Day 1

08.45
Registration and Morning Coffee

09.45 - 10.00
Word of Welcome and conference's kick-off

Welcome Address — Jean-Yves Huwart, Founder of Coworking Europe, and Dan Zakai, CEO of Mindspace.
Official Conference Opening.
Introduction to the C20 Joint Initiative — Presented by Liz Elam, Founder of GCUC.

Facilitated by Pauline Roussel

BallRoom

10.00 - 10.15
Radioscopy of the coworking operators key paramaters in Europe, in 2025

Keynote – Latest findings and insights from the annual Deskmag coworking survey on Europe delivered since 2010.

  • Carsten Förtsch, founder Deskmag

Introduced by Pauline Roussel (Coworkies)

#Trends

BallRoom

10.15 - 10.30
Flexible Workspace and Coworking - What are the main trends and challenges?

Keynote – What are they looking for in 2025? What are the critical decision factors to move into a coworking environment in Europe? What are the main difference so far between hyper competitive sub-markets, such as London, and less mature coworking markets in Europe?

  • Anita Füzi, Associate Flexible Workspace EMEA at Cushman & Wakefield

Introduced by Pauline Roussel (Coworkies)

#Trends

Ballroom

10.30 - 10.45
What new philosophy of design to bring in the new generation of coworking spaces?

Keynote –

  • Dean Connell, founder AM-DC, former head of design Knotel and WeWork Global

 

#Trends

10.45 - 11.15
How to make coworking/flex office the obvious option for anyone in the hybrid working era ?

Panel – International coworking players

  • Paulo Dias, CEO Europe IWG
  • Dan Zakai, Co-founder Mindspace
  • Rebecca Nachanakian, GM Continental Europe & Middle East at WeWork
  • Christophe Courtin, Founder Flex-O/SaasOffice
  • Yvan Maillard, MD Continental Europe Industrious

Moderated by Jean-Yves Huwart (Coworking Europe)

#Trends

Ballroom

11.15 - 12.00
Coffee Break

Take a break and network with other participants.

12.00 - 12.45
What occupiers really want ? - High level discussion with brokers

Panel – High level discussion with some of the most knowledgeable flex workspace market brokers.

Brokers have a unique poistion to observe the evolution of SME’s and corporates’s workspace needs. What is the place of coworking and flexible workspace in their eyes? What do flex occupiers look for? Risk management and short term commitments ? Cost soptimization ? Well-being through hospitality services ? Buffer capaicity added to existing traditional offices? Scalability?

A high level discussion with some of the most knowledgeable market observers, modarated by Coworking Europe’s local co-organizer Mindspace.

  • Nikolas Westmann, WorkAround
  • Andree Scherer, JLL
  • Ed Bouterse, WorkThere
  • Anita Fuzi, Cushman & Wakefield
  • Sebastian Opalko , CBRE

Facilitated by Yotam Alroy, Mindspace

#trends

Ballroom A

12.00 - 12.45
Giving a value to coworking communities - Social Graph, Metrics and Human Approach

Keynote + Panel

Keynote with Yuta Aoki, JCCO / Creating the community Social Graph and measure your community value

Panel Conversation with expert coworking community managers

The community is told to be the most valuable asset of any coworking brand. What is the best way to cultivate it? As it can’t be uniformal, how to deal with different level of engagement? Yuta Aoki, from the Japan Coworking Association, developed a model to map out the different community levels and a tool to better figure out the stong an weak links between the coworking community members. He will present : “Visualizing Community Outcomes: Approaches from Workflow Design, Metrics, and Social Graphs”. As much as one know that hospitality and human interaction is criticial to grow the sense of belonging, so far, coworking space have mainly been using rules of thumb. Can we introduce community management performance metrics? Is it something to wish? How can it be integrated in the business value assessement of any coworking brand? Can social graph, like in social media, help to trigger actions and community management improvement ? When is technology a support and when is it a liability for personal relationship building? Many of these questions and more will be addressed during this unique session.

  • Yuta Aoki, JCCO
  • Maudy Westerveld, EBC Amsterdam
  • Camila Caires, Avila Workspaces
  • Teresa Garcia de Zuniga, Cloudworks

Facilitated by Pauline Roussel, Coworkies

#operations

Humboldt Room

12.00 - 12.45
Small and Happy - A look at how stand-alone independent coworking spaces dig their way in competitive markets

Keynotes –

  • Luca Dioda, founder Yoroom Milan (IT)
  • Ben Kolp, founder The Living Room Malaga (SP)

Yoroom was launched in Milan in 2016. As a stand-alone space, the operator threefolded in size since then, and keeps growing within its own walls. Why is the independent, one location, boutique model still a relevant one for many players? What are the points to pay attention to? How to thrive without network effects? – The Living Room has been operating in Malaga, Spain, for almost a decade. In the meantime, the Andalusia capital has become Spain’s third hottest coworking market. What strategy and constant innovation mindset did they embrace?

Introduced by Julianne Becker, Coconat

#business

Corinth Room

12.15 - 14.10
Lunch Break

Eat something & network!

13.35 - 14.05
Partner session - Tomorrow’s Offices - A glimpse into the future workspaces

Offices have become more than just places of productivity – they shape our routines, influence our wellbeing and provide the framework for collaboration, innovation and culture.
 
The Tomorrow’s Office session will share key takeaways and findings from the recently published report, building upon conversations with some of the industry’s leading figures, including Mark Dixon (CEO, IWG) and Guzman de Yarza Blache (Global Design Strategy Lead, JLL), and emphasising the need for adaptability and circularity. The session also marks the launch of Panels, a revolutionary wall system by Knauf that allows spaces to adapt to changing needs without adversely affecting the building or the planet.
 
  • Robert Thiemann, Founder and former Editor-in-Chief,
    FRAME
  • Lukas Kauer
    Cofounder and Director, Panels by Knauf

Proposed by Knauf

Humboldt Room

14.10 - 14.55
Expansion through "management agreements" and other asset lights model

Keynote + Panel

Management agreements and other asset-light partnership models — such as franchising — have been key enablers of coworking expansion in many global markets. While continental Europe is beginning to follow this trend, progress has been somewhat slower compared to other regions.

So how can landlords and asset owners build trusted, effective partnerships with coworking operators? What are the key points to consider when negotiating such agreements? Should the approach vary depending on the landlord’s profile — whether they are institutional investors, family offices, or private owners?

What role does the legal framework play in defining responsibilities, control mechanisms, and the long-term sustainability of the relationship? What are the essential performance metrics to monitor?

This session will also explore the differences between various contractual models — including hybrid leases, management agreements, profit-sharing structures, and franchising — and how to choose the right fit depending on objectives, asset types, and risk tolerance. Topics such as guarantees, liability, and exit clauses will also be addressed.

Jonathan Mills, legal expert at Osborne Clarke, will provide an overview of current best practices and legal structures for management agreements in the flexible workspace sector. A panel discussion will follow with coworking operators who have successfully adopted asset-light models to support their growth and geographic expansion.

 

  • Jonathan Mills, Osbourne Clarke
  • Pedro Del Rio, Aticco
  • Christoph Schneider, IWG

 

Facilitated by Zoe Ellis-Moore

#Trends

Ballroom

14.10 - 14.55
Marketing - What can be the alternatives to Google at the time of AI searches and new social media habits?

Panel –

Google Ads are more and more expensive. ChatGPT is changing the traditional search habits of users. Coworking and Flex Workspace product are sometimes concentrated in the same areas and have a hard time to differentiate from one another. The session will discuss what are the alternatives to traditional marketing or what in traditional marketing is still effective. – What are the most effective marketing tools in 2025 in your respective spaces ? What have you changed over the last year ?- Is SEO something of the past ? – Are Google Ads something of the past at the time of AI search ? Have you implemented AI positioning strategies? – Is physical marketing back ? What are your marketing ROI metrics and how do you assess it? Should campaigns prioritize the brand or specific products? Which channels are most effective for different target segments? Are events still a valuable tool for generating brand awareness and leads? To what extent does competition drive differentiation in messaging? Is there still a need to educate the market on what coworking and flexible workspaces are? To what extent the narrative about the Flex/Coworking prosition has changed in your environment? Do you implement marketing strategies to target intermediaries, such as brokers, online platforms, local partners, affiliates? These and many more questions will be explored by industry experts and operators, with real examples of successful strategies.

 

  • Yoav Rimon, Mindspace
  • Oscar Garcia Toledo, First Workplaces
  • Rafal Pisklewicz, The Shire
  • Greg Miley, Clockwise

Facilitated by Pauline Roussel, Coworkies

#business

Humboldt Room

 

14.10 - 14.55
Coworking’s External Challenges: Economic Slowdown, Subleases, AI, Remote Work, Return-to-Office — How to Navigate the Storm?

Keynotes + Panel

The Coworking industry doesn’t live in a bubble. A thriving economy will boost the demand from new entrepreneurs and scaling up business for flex workspaces services. Joachim Gripp, CEO of Design Offices, one of Germany biggest flex operators, will share his 360° view on how he observes these influences and how the industry can address it. The presentation will be followed by a high level conversation with Joachim Gripp, Axel Kuborn, Ewelina Kaluzna and Sam Jackman. We will cover questions such as:

What strategies can coworking operators adopt when the economic outlook is uncertain or negative?How can coworking providers position themselves as a solution during economic downturns? Could coworking become a counter-cyclical business?Are there new, non-coworking competitors emerging? If so, who are they, and how can coworking operators demonstrate that flexible workspaces remain the most reliable and valuable option?
What role does subletting play in today’s market, and how does it impact coworking’s position?
Which scenario offers more growth potential for coworking: a shift toward remote work, or a widespread return to the office?
Are high real estate prices an opportunity or a barrier for coworking operators? And how would a drop in property values affect their business models?
Can coworking operators reduce their indirect reliance on the venture capital market’s mood by diversifying their customer base beyond startups?
What’s the best approach to becoming less vulnerable to fluctuations in specific industries or economic sectors?
How can operators respond to external challenges such as technological disruptions — including the rise of AI?
Could coworking evolve into a form of “insurance” for companies needing flexibility and risk mitigation in uncertain times? And how can coworking players get their own economical insurance?

 

  • Joachime Gripp, CEO Design Offices (Keynote + Panel)
  • Axel Kuborn, CEO Silversquare
  • Ewelina Kaluzna, Business Link
  • Sam Jackman, Shared Access

 

Facilitated by Jean-Yves Huwart, Coworking Europe

#business

Corinth Room

15.00 - 15.45
The Amenitization of Commercial Real Estate - How can coworking operators bring the all-in service?

Panel –

Many landlords have now realised that the basic expectations of occupiers have changed. Organisations are no longer just looking for office space—they want a welcoming, hospitable, and livable environment. Flexibility and scalability have also become key priorities. In this new context, coworking and flex operators have emerged as ideal partners for an increasing number of landlords. So how can we describe this shift in commercial real estate needs?
In the past, an office building only had to provide a functional workspace, while external, unconnected providers were expected to deliver additional services elsewhere in the area. Today, there is a growing need for integrated, all-in-one solutions. Why is this “all-in-one” approach becoming the new standard? Why are coworking operators uniquely positioned to deliver a complete service package? How should this new value proposition be marketed? We are also seeing similar trends in residential real estate, where proximity to amenities is becoming a defining factor in desirability. As new mixed-use environments emerge, what will future developments look like? Coworking, food & beverage, facility management, wellness, gyms, event spaces, medical services – How far can amenity integration go under one roof? Can coworking and flex workspace operators support such a wide range of services? What types of partnerships and operational models make sense? Should landlords co-invest in the entities managing these services? What additional revenue or profit can both sides realistically expect from offering a comprehensive hospitality package within the same premises? What is the right balance between service integration and operational focus on specific amenity services? Will this model become mainstream in future commercial and residential developments, or remain accessible only to premium projects? What proportion of future new coworking capacity, can we expect, will be tied to a rise of amenity-rich work and living environments? These questions and more will be addressed during the discussion.

 

  • Maximilan von der Ahé , betahaus
  • Hannah Philp, Arc Club
  • Patrik Aström, Helio Workspaces
  • Robert Sparreboom, HNK
  • Claus Bornholt, WestHive

Facilitaded by Katri Truori, Instant Group

#trends

 

Ballroom

15.00 - 15.45
Integrating AI in all processes - What works best, how not to fall into the AI illusion ?

Panel –

AI is everywhere. Venture capital is flowing into dozens of new startups every week—many of which quickly become users of coworking spaces. At the same time, every department in modern organizations is experimenting with AI to increase efficiency and speed of execution. But what about coworking operations?In 2025, to what extent can AI support or even replace human involvement in certain tasks or full processes? When does using an AI sales agent make sense, and how should it be configured? At what stage should the process be handed back to the human team? Can one already assess the saved costs AI can provide in daily coworking operations? How are current operators approaching this? Can all types of clients be partially managed through AI systems? What are the risks of poor AI onboarding, and how do we properly “train” AI within a coworking context? How can AI be integrated into existing procedures and management systems in a flexible workspace environment? Is there a risk of AI fatigue—for both users and team members? What early warning signs should operators watch for? Should we aim for a human-centered approach supported by AI, rather than a fully AI-driven system where humans only intervene when things go wrong? What financial gains are realistic, and what expectations should be avoided? How do we protect hospitality and the human-driven essence of coworking while embracing AI?

These questions—and more—will be addressed during this panel discussion, followed by a Q&A.

 

  • Anika Coutinho, Customer Success Manager Uniti.ai
  • Rob Stevenson, COO Techspace
  • Kane Willmott, CEO IQ Office

 

Facilitated by Liz Elam, founder GCUC

#business

Humboldt Room

 

 

 
 
 
 

15.00 - 15.45
Unelastic pricing, wrong vanity metrics,... What is preventing coworking to reach stronger profitability and how to fix it?

Panel –

Coworking is said to be a thin-margin business. Is it the case? In many markets, the majority of flexible workspace operators are, at best, breaking even — and too often operating at a loss. So, what’s going wrong with the flex workspace model? While hotels can achieve operational margins of 15–20%, why are so many coworking spaces struggling to turn a profit?

Is the industry overlooking key strategies for increasing perceived value and pricing power? What if occupancy rate isn’t the most relevant metric for success? How can operators boost revenue per user through additional services? What tools and methods can help monitor operational costs more effectively and avoid the trap of excessive upfront investments?

And in less mature coworking markets — where customer education is still low — how can profitability be achieved? What’s the right approach for managing suburban or rural locations? Which partnerships are essential to drive sustainability and growth? And finally, how can coworking businesses adapt to and survive during economic downturns?

  • Gabriela Hersham, Huckletree
  • Xavi Bassons, Monday
  • Harun Biswas, UltraSoft Technologies
  • Homan Tehrani, IOffice
  • Monika Reiman, Cityspace

 

Facilitated by Florian Kappes, TechnologyWithin

 

#trends

 

Corinth Room

15.45 - 16.15
Partnered session - From Pilot to Performance: Making AI Work in Coworking

Most AI pilots never make it past testing. In this session, Anika Coutinho from Uniti AI unpacks why – and shows what happens when agentic AI is done right. You’ll see a live demo of a real coworking AI agent in action, with practical takeaways on how operators can design, test, and scale automation that actually delivers results.

  • Anika Coutinho, Uniti AI

Proposed by Uniti.AI

Humboldt Room

15.45 - 16.15
Coffee Break

Take a break & network!

16;15 - 17.00
Fully Managed Office Solutions – The Next Step in Corporate Real Estate? (The Vision of CBRE, Industrious, and WeWork)

Keynotes + Q&A’s –

How big is the potential market  How many players will enter the space? Will it be limited to certain markets, or could it have broader appeal? Why are flexible workspace operators best positioned to offer hospitality-driven hybrid work environments tailored to corporate customers of all sizes?

Industrious vision behind the CBRE integration and the Introduction of Industrious Managed –  what it tells to the market in terms of future occupier products that flex operators can bring

  • Tom Redmayne, Industrious

WeWork – Build up a fully managed serviced workspace solution for corporations. => Is it paving the way for a much broader implementation of that model?

  • Nick Giraudeau, WeWork

What are occupiers looking for, in the case of a managed office deal,  and why the option can be appealing ? What to pay attention to?

  • Belinda Norman Walker, CBRE

The session will be led by Sebastian Opalko of CBRE Germany, referencing case studies from the US, UK, and Continental Europe.

 

#trends

 

Ballroom

 

16.15 - 17.00
Reducing Churn - How to anticipate and what are the actions to take to keep members in?

Panel –

 

  • Laurence Doucet, Silversquare
  • Nir Kelner, Brain Embassy
  • Naiara Chaler, Aticco
  • Helga Moreno, Spacebring 

Faciliated by Ben Nick, Unicorn (TBC)

Losing a customer often costs far more than acquiring a new one. Churn can be one of the biggest drains on both revenue and energy for coworking operators — especially when many departures could have been anticipated or prevented.

Most operators are well aware of this reality. But while chasing new sales is important, it becomes counterproductive if it leads to neglecting existing members and failing to keep up with their evolving expectations.

This session will explore the weak signals, best practices, and agile strategies that can significantly reduce churn in coworking spaces. We’ll discuss questions such as:

How often should operators check in with members to ensure their needs are being met? What early warning signs suggest a member might be preparing to leave? Should membership packages be reassessed regularly? What are the most common reasons members leave — and how often could these issues have been addressed in time? What systems or processes have you implemented to reduce churn risk? Can a lost member be won back — and how? Who are the most volatile customer segments (by size, industry, generation)? Should some groups receive more proactive attention? When is it time to let a member go? Can collaboration between operators help meet changing needs and retain members through more flexible agreements?

#Trends

 

Humboldt Room

 

16.15 - 17.00
How to build strong and succesful Coworking offerings in regional more old-school economical environments?

Panel –

It is often said that coworking spaces can only achieve full occupancy and profitability in the centers of major metropolitan cities. However, a growing number of operators focused on regional or suburban markets are proving this assumption wrong. This panel will explore the opportunities and challenges faced by flex operators in Tier 2, suburban, or regional cities:Is it really more difficult to reach profitability and high occupancy outside major metros? Why or why not? Regional cities are often perceived as less tech-driven or entrepreneurial—how does this affect positioning and messaging? Should the value proposition differ from that used in international or urban coworking ecosystems? Do more traditional local industries require more traditional services? Can the strength of a multi-location coworking network act as a competitive advantage—or is it just a nice bonus, given that people may not travel frequently between locations? Is hybrid work (remote employees using local coworking spaces) becoming a significant source of occupancy in regional markets? How can onsite teams adapt their marketing and community strategies to local culture and expectations? Does this flexibility introduce extra costs that might impact profitability? How open are landlords in regional cities to asset-light models and partnership structures with coworking operators? What is the optimal space size for regional coworking locations? Can the potential of regional coworking become as strong as that of major city centers?

  • Christoph Schneider, IWG Germany
  • Marc Brough, Cubo Coworking
  • Alexandra Bernhardt, GCF
  • Fredrik Sköld, Genetor

 

Facilitated by Claire Carpenter, Claire Carpenter Coaching

 

#business

 

Corinth Room

17.15- 19.00
Networking Cocktail and Drinks at Mindspace

Networking gathering drink offered by Mindspace.

Address : Mindspace Krausenstrasse
Krausenstraße 9-10

(This event is open to Coworking Europe badge holders only)

 

 

20.00 - 23.00
Coworking Europe Day 1 Party

Coworking Europe Party at Sinkt-Oberholz Rosenthaler, powered by TechnologyWithin.

(Open to Badge Holders)

Rosenthaler Straße 72a
10119 Berlin

November 20th

Conference Day 2

08.45 - 09.45
Registration and Cloakroom

09.45 - 10.30
Market Education, Readability and Vocabulary issues ... Coworking/Flex is still unproperly understood, how to fix the situation?

Panel –
Coworking, co-working, flexible office, flex workspace, flexible workplace, serviced office, business center, office-hotel, work café…Premium or casual, mom-and-pop or boutique, community-driven or corporate-oriented… The terminology in the coworking and flex office industry remains wildly inconsistent for outsiders. Why is coworking still largely perceived as a service for freelancers and startups only? Can the industry continue to grow at scale without addressing this terminology mess? With so many overlapping terms, unclear definitions, lack of collaboration and pedagogy, doesn’t the sector risk alienating the very audience it seeks to attract? To what extent the lack of standards and general understanding makes marketing and communication much more expensive for individual operators? Isn’t time to agree on a shared vocabulary that defines sub-categories and standards within the sector? Could certification labels and clearer typologies help make the market more legible and easier to navigate? How and who shall trigger the efforts on the industry level? Is it possible to circumvent nuances and differences between countries, culture and market? What is the consequences if not? What can operators do to improve the situation at their indiviual level?
  • Zoe Ellis-Moore, Space to Places
  • Sherri Tao, FlexGrade
  • Katri Tuori, Instant Office
  • Axel Minten, BVCS
  • Eduardo Salsamendi, Spain Coworking Association
Moderated by Liz Elam, C20
#Trends
Ballroom

09.45 - 10.30
First contact, Tour, Discount policy, Negociation, onboarding...- Is there a flex workspace sales funnel which optimizes conversion?

Panel  –

Onboarding, guided tours, bespoke packages… The sales process in a coworking space is unlike any other. So how can operators optimize their sales funnel?

What are the right questions to ask during the first contact to identify a lead’s specific needs and requirements? How can the sales cycle be shortened without sacrificing personalization? Is outbound prospecting still effective in today’s market? What are the do’s and don’ts of the workspace tour?

When should negotiation begin, and how can operators determine which perks or incentives provide meaningful added value to close a deal? How can one identify competing offers a potential client is considering? What’s the best way to assess space capacity needs, and how far should flexibility go — in terms of surface area, contract duration, and commitment?

This conversation will explore how to spot potential deal-breakers before they escalate, how to navigate relationships with brokers and service intermediaries, and whether a step-by-step “long game” approach is sometimes the most effective strategy.

We’ll also ask: When is the right time to walk away from a bad deal? What matters most to SMEs vs. corporates, and what do freelancers value that small businesses may overlook? How can operators anticipate and address a prospective client’s fears? How do you recognize the “aha” moment when a customer truly envisions themselves in the space?

How do you reach the real decision-maker, and what should you say when you do?

A conversation with leading coworking operators and sales experts, who will share their most inspiring experiences, lessons learned, and best practices in turning tours into thriving communities.

 

  • Franz Palleres, Aticco
  • Maudy Westerveld, EBC Amsterdam
  • Martin Holy, Scott.Weber
  • Lauren Elias, Workaround

Facilitated by John Milhado, CEO Office Improves

#operations

 

Huboldt Room

 

09.45 - 10.30
Fractional Office - Can 'Private Offices by the Day' or "Half-Week rentals" become Coworking’s killer products?

Panel –

The rise of hybrid work has reshaped office demand like never before. Teams no longer occupy space five days a week, and traditional leasing models struggle to keep up with the fluidity of modern work rhythms. Enter “fractional offices” — a new model where a private office can be accessed on a subscription basis for only selected days of the week, allowing multiple companies to share the same dedicated space on different schedules. Operators can optimize occupancy, reduce idle time (especially on Mondays and Fridays), and offer tenants significantly lower costs with high flexibility — regardless of team size. This panel will explore how far coworking operators can go to meet hyper-specific occupancy patterns and tailor contracts around actual usage rather than traditional full-time leasing assumptions. It will only explore how these new models can fit with other one shot product, like day passes or day offices. Is there already a definition of “fractional office” model, and how does it differ from classic flex or day-pass access? What demand signals are operators seeing from companies wanting office access only 2–3 days per week? How can coworking spaces synchronize multiple companies sharing the same private office without compromising experience or privacy? How can operators monetize these low-utilization slots? What kind of pricing models and subscription tiers could make fractional access both attractive to users and profitable for operators? What operational challenges arise in managing handover, storage, and personalisation when multiple teams “own” the same room on different days? How do you maintain a sense of belonging and brand identity for each company using a space that isn’t exclusively theirs? What role can digital tools (booking systems, smart locks, identity management) play in enabling frictionless fractional usage? Can fractional occupation become a mainstream revenue stream—or will it remain a niche solution for small teams and startups?

  • Oliver Lehman, ATWorld
  • Jacek Bednorz, Business Link
  • Sascha Hartmann, Contora
  • Carlos Goncalves, Avila Workspaces
  • Markus Hummelsberger, 1000Satellites
  • Christmas Marquez-Correa, Flexspace AI

 

Facilitated by Pauline Roussel, Coworkies

 

#business

 

Corinth Room

 

10.40 - 11.25
Speaking the Landlords' Language - Forging Mutual Value Through Advanced Partnership Models

Panel –

This session provides a practical roadmap for flex workspace operators to create and articulate mutual value with landlords, moving beyond traditional lease agreements. We’ll explore the shift from a transactional tenant-landlord relationship to a strategic, collaborative partnership, focusing on risk-sharing models like Management Agreements.
Our discussion will cover:
Translating “hospitality” into measurable ROI for commercial real estate.
Overcoming key obstacles to adopting flexible, long-term partnerships.
Leveraging technology to build and sustain deeper, data-driven collaborations.
Structuring financial models that incentivise shared success and align both parties’ long-term goals.
Gain actionable insights from industry leaders who have successfully navigated this transition, particularly within the nascent Continental European market. You’ll leave with the tools to initiate and secure partnerships that create shared value and drive profitability for everyone involved.

  • Phuong Truong, WeWork
  • Lock McKenzie, Deka Immobilien
  • Christy Bowen, JLL

 

Moderated by Melissa Ansley (JLL)

#trends

 

Ballroom A

 

10.40 - 11.25
How to Scale: Balancing Larger Tenants, complexity and Multi-Site Growth

Panel –

As coworking brands grow, so do their clients. Their individual locations become larger and the increase in numbers, expanding the overall operator’s footprint. But scaling up raises tough questions: How do you welcome larger tenants without losing the original community vibe nor negatively impact the space experience of other members? How can scalability be designed into new locations from day one? What new contract structures and skills are needed as the number of locations and the complexity increase? What role can technology, revenue management tools, and new security or access systems play in making growth sustainable? How can one integrate with third party’s systems and new automation requirements? This panel will explore the challenges and opportunities of scaling coworking, from designing for flexibility to keeping your community spirit alive while going big.

  • Monika Reiman, Cityspace
  • Valérie Vincx, Silversquare
  • Robert Sparreboom, HNK
  • Claus Bornholt, Westhive

 

Facilitated by Paul Rowe, Yardi

#operations

 

Humboldt Room

10.40 - 11.25
Diversifying Revenue Streams: How Coworking Operators Expand Beyond Desk-Based Income Through Ecosystem Development

Keynote + Panel –

Coworking is not just about providing flexible workspace. Some leading operators are also evolving into ecosystem builders—creating clubs, membership models, and business communities that actively contribute to local economic development. Community management can movie beyond events and networking, becoming a strategic business line with measurable impact on business growth, innovation, and collaboration in the regions they serve.

To open the discussion, Rupert Dean, CEO of X&Why, will share how their club membership model has rapidly gained traction, becoming a major growth driver beyond traditional workspace revenue.

The conversation will then broaden to other operators and best-in-class examples, opening the floor to explore how coworking platforms can play a transformational role in their local economy. What does it mean for a coworking operator to go beyond space provision and become an active ecosystem builder? Can community-building and ecosystem facilitation become a sustainable and scalable revenue stream on their own? Shall one pick a vertical, in tech, on a specific industry or looking for a more social impact? What types of partnerships can amplify community impact? Can coworking platforms act as business accelerators for local SMEs, startups, and independent professionals? What tools, content, or programming formats have proven most effective in fostering meaningful interaction? Are there some metrics operators can use to measure their impact on the local ecosystem? Could ecosystem engagement become a key differentiator in securing landlord partnerships, funding, or public sector support?

Keynote by Rupert Dean (X+Why)

  • Rupert Dean, X+Why
  • Kat Dementieva, CIC Berlin
  • Izzy Ahrbeck, Impact Hub Berlin
  • Laura Lüdecke, Ruby Workspaces

 

Facilitated by Emilie Lashmar, GCUC UK

#business

Corinth Room

 

11.25 - 12.10
Coffee Break & Network

Take a break & network!

12.10- 13.00
"How do enterprises integrate flex into their global workspaces and real estate policies?

Panel –

  • Phoebe Cobb, Colliers
  • James Walton, Colliers
  • Stéphanie Brisson, GetYourGuide
  • Eli Lew, Industrious
  • Markus Hummelsburger, 1000 Satellites

Facilitated by James Walton, Colliers

As enterprises rethink their real estate strategies, flexible workspace is no longer just an overflow option or a stopgap for smaller sites — it is becoming a core lever to support broader business, HR, and sustainability objectives. From enabling agility in uncertain markets to meeting new hybrid workforce expectations, coworking is increasingly viewed as a strategic component within corporate portfolios.

In this session, Colliers will explore how large occupiers are integrating flexible workspace solutions both locally and across multiple countries — and how operators are adapting their models to meet these evolving needs. The discussion will examine how coworking providers can partner with occupiers to deliver tailored space-as-a-service solutions for teams at scale. Can operators position themselves as long-term strategic enablers? How can the flex industry better align with enterprise procurement cycles, planning processes, and expectations for service consistency? And which metrics, data points, and user experiences truly matter most to decision-makers on both sides?

Featuring insights from Phoebe Cobb (Colliers’ Head of Landlord Flexible Workspace Consultancy, EMEA), James Walton (Colliers’ Head of Global Flex Workspace Advisory), occupier representative Stephenie Brisson from GetYourGuide, and operators Eli Lew from Industrious and Markus Hummelsburger from 1000 Satellites, this session will offer a high-level yet practical look at how flex is evolving — and what genuine operator–occupier partnership can look like in the corporate real estate world.

#Trends

 

Ballroom

 

12.10 - 13.00
Tailored Managed Offices for Corporates: The Next Big Opportunity for Flex Workspace Operators?

Keynote + Panel –

The session will open with a 15-minute presentation by Knotel, introducing their definition of the “Managed Office” concept and outlining how this model differs from traditional flexible workspace offerings. The presentation will explore why fully serviced, privatized offices are emerging as a key pillar in the future of the flexible workspace industry.

Following the presentation, a panel discussion will bring together respected coworking operators to delve deeper into the topic. Will the coworking sector increasingly diversify between open, shared environments and more exclusive, customized solutions? Can the managed office model become a new industry standard?

The discussion will examine why coworking operators are uniquely positioned to deliver tailored, hospitality-driven office solutions, and whether managed offices are best viewed as premium offerings or cost-optimized alternatives for businesses. Can managed offices be integrated or connected with shared coworking spaces nearby to create hybrid ecosystems?

Is the managed office simply facility management with a hospitality layer—or is it something more? What synergies exist between traditional coworking models and the managed office approach? Finally, the panel will address the scalability of this model and its potential to reshape the future of workspace delivery.

Keynote by Sam Jenkins, Knotel Germany

  • Brad Krauskopf, Hub Australia
  • Maximilan von der Ahé, Betahaus
  • Sergi Tarragona, Cloudworks
  • Sam Jenkins, Knotel Germany

 

Moderated by Zoe Ellis-Moore

#business

Humboldt Room

12.10 - 13.00
Risk to Revenue: Making Security Your Growth Strategy + A reflexion on Tech integration in Coworking Operations

Keynote and Talk –

Offered by TechnologyWithin – Your next big client isn’t just buying office space, they’re buying trust. And one security slip-up could cost you more than just bad press. It could cost you a renewal, a deal, or even your reputation. This session will show you how to protect your space from the risks you didn’t even know were there. We’ll kick things off with shocking, live demonstration that will change the way you think about network security forever. A playbook for protecting your members and using security as a growth driver to attract enterprise clients.

The session will be followed by a reflection from Thom Wernke on technology integration in coworking operations. StartDock, one of the leading independent coworking brands in Amsterdam and Rotterdam, has faced a wide range of challenges when implementing various technology solutions across its spaces. Thom will share how StartDock has approached these challenges, what they’ve learned, and his broader perspective on the evolving tech integration needs within the coworking industry.

His talk will conclude with a Q&A and an open discussion with attendees.

 

  • Adam Case, TechnologyWithin
  • Thom Wernke, Startdock (NL)

Introduced by Vanessa Sans, Happy Working Lab

#business

Corinth room

13.00 - 14.15
Lunch Break

Eat something & network!

14.15 - 15.00
Producing reliable transparent live data on Flex Workspace on the model of Airlines or Hotel - Reality or false hope?

Panel –

The flexible workspace industry is scaling at a rapid pace. Yet, a critical piece of infrastructure remains largely absent: a standardized, real-time data platform for pricing, occupancy, and availability across the sector. Unlike the hotel or airline industries – which solved similar transparency and trust challenges decades ago with systems like Amadeus – the flex office market still operates in silos. A lack of live, neutral data limits the ability to benchmark performance, forecast demand, secure bookings at scale, or unlock broader institutional investment. This panel will explore whether the coworking and flexible office industry is ready for its own equivalent of Amadeus or STR.

 

  • John Williams, WIN
  • Rob Stevenson, Techspace
  • Christy Bowen, JLL
  • Tristan Fatou, SaasOffice

 

Facilitated by Jean-Yves Huwart, Coworking Europe

#trends

Ballroom

14.15 - 15.00
The Art and Economical Value of Care - A journey through 100 successful coworking brands across the world

Keynote and Business Cases –

After releasing Around The World in 250 Coworking Spaces, the Coworkies team returns with a new book, this time into the invisible layer that makes coworking truly work: community and experience.

In 2025, they spent 100 hours interviewing 100 coworking brands across the world to understand how belonging is built, lived, and sustained. Beyond design or programming, they explored the details that quietly shape connection: how first impressions are built way before the doors of your spaces, how onboarding becomes an act of care, and why a well-designed system can make both teams and members thrive.

In a sector where growth is often measured in square meters, what if the real differentiator lies in how people feel?

What can operators learn from brands that treat hospitality not as a “nice-to-have,” but as a business strategy?
How does belonging translate into retention, advocacy, and sustainable growth, not just for members, but for the teams behind the scenes?
And what would happen if experience became the leading KPI in coworking?
Through global stories and grounded insights, this session reveals how community isn’t just the “soft” side of operations; it’s the cultural and economic engine behind spaces that last. Because when people feel they belong, they don’t just stay, they grow, and they help your business grow too.

 

  • Pauline Roussel, Coworkies

 

Introduced by Florian Kosak, Unicorn

 

#operations

Humboldt Room

14.15 - 15.00
Can Coworking and Flex be the best tool to address ESG and Sustainabilty targets ?

Panel –

As ESG (Environmental, Social, and Governance) performance becomes a strategic priority, many companies struggle to meet their sustainability goals without increasing operational complexity or costs. Flexible workspaces and coworking models may offer an alternative path. By reducing underused space, cutting commuting time through distributed hubs, sharing resources, and operating in buildings optimised for high occupancy efficiency, coworking can significantly lower a company’s carbon footprint. On the social side, these environments foster wellness, collaboration, inspiration, and meaningful local engagement – supporting both employee wellbeing and community integration.
The panel will explore whether coworking and flex offices can become a strategic ESG tool rather than just a real estate alternative. How can coworking operators clearly communicate and prove the ESG advantages of flex workspace to corporate decision-makers? In what ways can operators demonstrate tangible reductions in space-related carbon impact (energy efficiency, higher space utilization, shared resources) to strengthen their ESG value proposition? How can decentralised coworking locations be marketed as tools for reducing commuter emissions and strengthening local economic engagement for companies? What kind of ESG reporting tools, certifications, or data dashboards can operators offer to help tenants meet regulatory and CSR reporting needs? How can workspace design and daily operations be optimized to boost wellbeing, inclusion, and community impact—and communicated as part of ESG value delivery? How can coworking operators position their spaces not just as offices, but as wellness-driven, socially responsible environments aligned with employers’ “Social” commitments? How can ESG alignment become a sales and branding differentiator when targeting HR leaders, sustainability officers, and real estate decision-makers? What strategic partnerships (with clean energy providers, local community organisations, B-Corp networks, etc.) can strengthen the ESG credentials of a coworking brand?

 

  • Hubert Abt, CEO New Work
  • Ewelina Kaluzna, Head of Strategic Workspace at Business Link
  • Sam Jackman, Chief Development Officer at Shared Access
  • Tim Schabsky, Co-founder and managing director of Rivvers

 

Facilitated by Olivia Chatten, Instant Offices

 

#business

Corinth Room

 

15.10 - 15.55
Can Coworking save the Office Real Estate market at the time of Hybrid Working?

Panel –

After two days of discussions at Coworking Europe 2025 on the re-invention of real estate, from real estate amenitization and management agreements to the evolving service-based value proposition of office space, can coworking become the answer to the ongoing commercial real estate market crisis?
Office occupancy is declining. Traditional leases are shrinking. Landlords are exploring ways to reconvert or repurpose aging office stock. In parallel, as we have seen during two days, flexible workspace operators are becoming central to conversations around activating underused buildings and offering new, hospitality-driven, community-based office experiences. Will coworking remain a marginal segment, or can it scale to reshape the broader office landscape? Can landlords reinvent themselves without embracing coworking models? What does this mean for the valuation of office portfolios, and how should the industry adapt its expectations? Can coworking succeed outside prime city locations, particularly in suburbs or secondary cities? Therefore, can the sector better communicate the value coworking brings beyond square meters in terms of activation, community, and tenant retention?

 

  • Ansgar Oberholz, StOberholz
  • Gregory Ortiz, Mitwit
  • Jonathan Weinbrenn, BeSpoke

 

Facilitated by Naiara Chaler from Attico.

#business

Ballroom A

 

15.10 - 15.55
Corporations investing in coworking to develop vertical ecosystems - The Ubisoft Berlin House of Games case

Keynote  – House of Games Berlin makes industry-level resources accessible to everyone — from indie to AAA development. By connecting talent, knowledge, and production infrastructure in one place, the overall quality of games developed in Berlin is raised for the city and beyond.
How the coworking best practices are implemented to support the development of a vertical ecosystem.

  • Peter Haesner, Ubisoft

Introduced by Vanessa Sans, Happy Working Lab

#operations

Humboldt Room

 

 

15.10 - 15.55
Is it time to speak about ethics, commercial codes of conduct and the end of anarchy in the Flex workspace industry

Panel –

As the coworking and flexible workspace industry matures, competition among operators is intensifying—especially in dense metropolitan areas. While healthy competition is part of any dynamic market, some aggressive commercial tactics have raised concerns within the community. Stories of operators parking branded vans outside competitors’ spaces or offering steep discounts to lure existing members away have circulated for years—and the pressure hasn’t entirely faded.

Today, the rise of brokers, listing platforms, and commission-driven intermediaries has further complicated the ecosystem. In some cases, operators express hesitancy to share growth figures publicly, fearing they’ll become targets for aggressive prospecting. Moreover, questions about transparency in how leads are distributed by digital platforms have added new layers of mistrust.

In such a context, could the adoption of a shared code of conduct help foster fairer practices, improve trust, and support the long-term sustainability of the industry? What would such a code include—and who should lead its creation? This panel will bring together operators, intermediaries, and industry experts to discuss whether the time has come for a collective framework to guide ethical sales and commercial behaviors in coworking.

Have commercial practices in the coworking sector become too aggressive in certain markets?

What are the most common examples of unethical competition that operators have experienced?

How does aggressive member poaching impact community trust and industry growth?

Can a code of conduct realistically be enforced in such a fragmented, competitive industry?

What would be the essential principles of an industry-wide ethical charter?

Should brokers and intermediaries also be held to the same ethical standards as operators?

How can operators collaborate without risking sensitive business data or client poaching?

What role should online booking platforms play in ensuring transparency and fairness?

Are there existing models in other industries (e.g. hospitality, real estate) that coworking could draw inspiration from?

Who should lead the creation of a potential code of ethics—an association, a coalition of operators, or an independent body?

This conversation aims to open a dialogue on how to ensure the industry grows on a foundation of respect, transparency, and long-term collaboration.

  • Bruno Rebille, Synaphe
  • Claudius Krucker, Coworking Switzerland
  • Nir Kelner, Brain Embassy
  • Maudy Westerveld, EBC Amsterdam
  • Sergi Tarragona, Cloudworks

Facilitated by Szilvia Filep from Coworking Hungary Association.

 

#business

Corinth Room

 

15.55 - 16.30
Coffee Break & Network

Take a break & network!

16.30 - 17.15
Coworking Fuck Up Session - Stories of what were your most valuable mistakes

Conversation –

We all make mistakes in our leadership & business journey – but they often don’t get talked about enough…

What were your small or big disasters? Did you launch initiatives that were unsuccessful? Did you hire someone and it all went really wrong? Invest in IT that just didn’t work? Or did ‘Community go bad’ – like when one client makes another feel unsafe?

Let’s hear some of your juiciest tales, and take the most of these everyday failure-stories to make our Coworking businesses and practices better.

  • Moderated by Claire Carpenter and Julianne Becker

#business

Ball room

17.15-17.20
Wrap-up Conference

Last words and Good Bye

 

17.30 - 18.30
Tour Kiez Büro Coworking Neukolln District (Optional)

Tour of Kiez Büro’s new coworking facility in the NeuKolln district – Above Kalle Halle Food Court.

https://kalle.kiez-buero.de

 

18.45 - 22.00
Farewell Gathering - Food & Drinks for those who want (Food and beverages at own costs)

November 21th

Coworking Tour

09.00 - 18.00
Berlin Coworking Tour (Extra day)

Self-guided Coworking Tour (Second Day of the week).

Meeting Point at Design Offices – Breakfast available from 8.30 AM to 10.30 AM –

Check out the Coworking Tour Map and Calendar to be published for delegates.

(Participating coworking spaces will be listed with the time slots available for a guided visit)

Book a ticket