Coworking Europe 2020 Virtual Conference Program

Nov 25

Conference (Virtual)

  • 10.00 - 10.10 Welcome Speech and Briefing on the Virtual conference

    Introduction to the conference.

    Jean-Yves Huwart, CEO & Founder of Coworking Europe

    Alex Ahom, Master of Ceremony of Coworking Europe

    • Format – Keynote
    • Track – Big picture

  • 10.15 - 10.25 Global Coworking Survey 2020 - Latest data

    Keynote – The Global Coworking Survey is the world most comprehensive study on coworking. The latest outcome will be presented in the virtual conference.

    Carsten Foertsch, Deskmag

    • Format – Keynote
    • Track – Big picture

  • 10.30 - 10.45 An overview of the European coworking market in the post-covid time

    Latests data and trends

    James Rankin, The Instant Group (London)

    • Format – Keynote
    • Track – Big picture

  • 10.50 - 11.05 Corporate workspace strategy in a post-COVID world

    Keynote – What corporate companies are already planning now and how operators should prepare for the increased demand for flex office solutions.

    Richard Louis Gross, AllOfficeCenter (Frankfurt)

    • Format – Keynote
    • Track – Big picture

  • 11.10 - 11.25 Real Estate Management, Operations, Brand Management: the new coworking value chain?

    Keynote – Andri Rabetanety is an expert in Real Estate Finance and hospitality. He explains how coworking is following the path the hotel industry took form the late 50’s until now.

    Andri Rabetanety, Glion Institute of Higher Education (Montreux, CH)

    • Format – Keynote
    • Track – Big picture

  • 11.30 - 11.50 Impact Hub - Coordinating the world largest independent coworking spaces network

    Keynote – Barbara Inmann leads Impact Hub Vienna one among the more than 100 locations worldwide. In 10 years, Impact Hub has become the widest network of non for profit coworking communities, with presence on the five continent. How did the network succeed and what are the challenges they overcome daily? Explanation through the lenses of one of it’s first and most important member space.

    Barbara Inmann, ImpactHub Vienna

    • Format – Keynote
    • Track – Big picture

  • 11.50 - 12.20 Coffee Break

    Take a break!

  • 12.20 - 13.00 Between Home and the Head Office: Coworking to find its place in the post-Covid-19 world of massive tele-working

    Panel – The COVID-19 crisis brought 90% of white collar worker online overnight. Most companies have experienced that home-working is feasible. A significant share of workers is considering not to go back to their head-offices ever again. Will coworking spaces be able to enter as third space between home-office and head-office? Will frugal times accelerate the process of dropping traditional office leases and moving towards office as a service? How can coworking operators educate companies, big or small, about the benefits offered by flex workspace, setellite offices and multiple locations?

    Panelists: Hubert Abt, CEO New Work (Budapest), Paula Almansa, co-founder LOOM (Madrid), Nir Kelner, Adgar/Brain Embassy (Tel Aviv), Alisa Kapic, IWG (Vienna)

    • Format – Panel
    • Track – Business / Operations

  • 12.20 - 13.00 How to build up a cooperative model that makes small coworking spaces in the countryside financially sustainable

    Interactive workshop – Jose Antonio Morales is the founder of a micro coworking space that is surviving longer than any other coworking space in Slovenia. The space is not big, but achieved a level of sustainability and community that can be implemented everywhere. Lots of learnings and inspiration.

    Jose Antonio Morales, Aurora Coworking (Slovenia)

    • Format – Interactive Workshop
    • Track – Impact

  • 13.00 - 14.15 Lunch Break
  • 14.15 - 14.55 Franchise Model - The next frontier waiting to fuel a coworking exponential bonanza?

    Panel – Franchise is gaining traction in the world of coworking. The model boosted the development of the hotel industry. Nowadays, franchise can accelerate the rise of the coworking offering exponentially. What are the challenges? The good and bad sides? Is the cost/benfit right? Does the model fits with the social interaction and community dimension? Will some space lose their authenticity and is there a risk associated with it?

    Tom Foster, CEO Venture X UK & Ireland (London), Alexander Stampfer, Expansion Manager Andy’s (Vienna), Cecilia Chiolerio, founder Twostay (Munich)

    • Format – Panel
    • Track – Business / Operations

  • 14.15 - 14.55 Why hospitality is now a need in facility management? The Hana experience.

    Talk – After facility management, historically focused on managing technology and infrastructure, comes hospitality management, where human beings ar at the center. Why CBRE enters the Coworking services business, with it’s Hana brand, and why does it makes sense in a new generation of real estate services.

    Paul Nellist, Managing Director EMEA at Hana (CBRE)

    • Format – Talk
    • Track – Trends

  • 15.05 - 15.45 Automating coworking processes - The latest developments and opportunities?

    Panel – How to integrate all the new technologies coming on the market? How to deliver the best tech experience and make the process leaner?

    Chrisitan Schmitz, Salto Systems; Christoph Hammer, eZeep; Alessandro Nacci, Sofia Locks / ISEO; Andrew Debenham, Essensys; Adrian Palacios, Nexudus; moderated by Liz Elam

    • Format – Panel
    • Track – Trends

  • 15.05 - 15.45 Why corporates will massively turn towards coworking and flex workspaces in 2021 and how to be prepared for this expected demand?

    Talk – 3g Smart Group is a design and architecture firm which has been accompanying coprporations in their workspace design and structure strategy for the last decades. Francisco will share his insights into how his corporate clients plan for the future and what this means for coworking.

    Francisco Vázquez Medem, 3g Smart Group (Madrid)

    • Format – Talk
    • Track – Impact

  • 16.15 - 16.55 Is homeworking the enemy or can coworking help corporates to handle employees' return to the regular office?

    Ending panel of the day – Open conversation between professionals of the flex workspace industry, with a reflection on how much the digital working experience will influence the demand and the workspace patterns in the upcoming future.

    Adam Lis, JLL (Warsaw), Richard Louis Gross (AOC, Frankfurt), Liam Martin, Running Remot (NYC), moderated by Frank Cottle, ABCN (San Diego, CA)

    • Format – Panel
    • Track – Business / Operations

  • 16.15 - 16.55 The best practices in fundraising and financing a -new to open- coworking space

    Workshop – A session with the founder and fundraiser of StartDock, who has set up and financed three coworking spaces and took an entire year to dive into his f*ck-ups and best practices concerning the fundraising and financing of his spaces. Covid19 crisis will soon be over, with a lot of opportunities to come.

    Thom Wernke, Startdock (Amsterdam)

    • Format – Workshop
    • Track – Business / Operations

Nov 26

Conference (Virtual)

  • 9.30 - 9.55 Unconference briefing

    Ilham Halib (7AY)

  • 10.00 - 10.40 What Coworking tenants, big and small, look for in a coworking space in 2021

    Panel – A mix of different tenants share their motivation to switch from traditional office to coworking

    Luca Diodà, Yoroom (Milan); Michala Hrnčiarová, Coworking Cvernovka (Bratislava), Joao Simoes, IDEA Spaces (Lisbon)

    • Format – Panel
    • Track – Trends

  • 10.00 - 10.40 Human talent attraction and retention mechanisms in coworking environments - A data supported overview

    Talk – Research shows coworking environments have aditional benefits for companies. How coworking environments can be an important pillar in enhancing talent retention and developing workers skills, both on hard and soft levels. This has an impact on productivity and economical development which helps organizations thrive.

    Manuel Mayerhoffer and PhD. Marko Orel, Prague University of Economics and Business

    • Format – Talk
    • Track – Impact

  • 10.00 - 10.40 Unconference Session 1

    Agenda co-created by the audience
    Interactive conversations in the different allocated virtual rooms.

  • 10.50- 11.30 Nichification (lawyers, doctors, RE, ... or population group?) - Is it the way forward in a competitive market?

    Panel – Coworking becomes a competitive environment in a growing number of cities. Specialize on a target group is one of the strategy coworking operators are embracing. Is it the right way to go? How to assess the target group properly? What are the challenges? What is the impact on the communication channels and strategy?

    Patricia Ziegler, The Nest (Vienna), Zsofi Toth, Puzl Coworking (Sofia), Sarah Steiner, Tadah (Zurich), Rockit Vilnius Fintech (TBC), moderated by Ashley Proctor, Coworking Canada (Toronto)

    • Format – Panel
    • Track – Business / Operations

  • 10.50- 11.30 Coworking revolution - Are Office Landlords facing the same future as Nokia and Kodak?

    Talk – What have landlords missed so far? what is the future expecting for them and what do they have to do in order to stay relevant and increase demand for their office portfolios. Spoiler alert : it will depend a lot of the role Landlords will take on themselves and how pro-active they plan to be in the near future.

    Elad Hod, founder of Uffizis and previously Head of Real Estate at Mindspace

    • Format – Talk
    • Track – Trends

  • 10.50 - 11.30 Unconference - Sessions n°2

    Agenda co-created by the audience
    Interactive conversations in the different allocated virtual rooms.

  • 11.30 - 11-45 Coffee Break
  • 11.45 - 12.25 Sales channels - Between the upcoming ``Booking.com`` of coworking and traditional real estate brokers. How to find the right balance and increase your lead generation.

    Panel – New sales channels are appearing as traditional brokers are opening new “Flexible Office” brokerage services and booking platforms. How to approch lead generation in changing environment? How to use those new tool? How to keep your unique value proposition visible with intermediaries?

    James Rankin, The Instant Group (London), Jakob Dalhoff, MatchOffice (Copenhaguen), Vikas Lakhani, CEO InstaOffice (Delhi) Brett Hartle, Upflex (NYC), moderated by Jean-Yves Huwart

    • Format – Panel
    • Track – Business / Operations

  • 11.45 - 12.25 Understandig different coworker-personas & delivering the best value

    Workshop – Who works at your space? Why did they pick you? How to segment your coworking community in order to accommodate everybody and create the most value for each group.

    Piotr Boulangé, Cowork Expert (Ex-WeWork Labs Manager, CEE Region)

    • Format – Workshop
    • Track – Business / Operations

  • 11.45 - 12.25 Unconference - Sessions n°3

    Agenda co-created by the audience.
    Interactive conversation in the different allocated virtual rooms.

  • 12.25 - 14.00 Lunch
  • 14.00 - 14.40 Data-driven community-building: the Factory Berlin experience

    Talk – Factory Berlin is one of the most famous startup incubators and tech-community in Europe, with an ecosystem of close to 3.000 members. Andreas Knab will reflect on a decade of academic and professional experiences in community-building. From his graduate research on American mega-churches to his time with platforms like Meetup and Airbnb to his current role as Community Strategy Manager at Factory Berlin. He will share his entirely new approach to community-building in coworking spaces gained by applying social scientific research methods and a holistic understanding of the modern coworker.

    Andreas Knab (Factory Berlin)

    • Format – Talk
    • Track – Business / Operations

  • 14.00 - 14.40 Partnering up with a broker to engage with tenants?

    Talk – Are real estate brokers really getting the shift towards flexibility and satellite workspace ? What has changed and how to deal with them?

    Konrad Szaruga, CBRE (Warsaw)

    • Format – Talk
    • Track – Business / Operations

  • 14.00 - 14.40 Unconference - Sessions n° 4

    Agenda co-created by the audience
    Interactive conversations in the different dedicated virtual rooms.

  • 14.50 - 15.30 Why are local coworking associations important and what can they do for you?

    Panel – How local coworking associations help growing the market and help amplifying the voice of coworking towards media and regulators. Why is it important to create a national coworking association? Was there a business centers association existing locally and could you engage with them? What are the delivered services and how to handle different profiles of members? What about integrating local, regional, national an European levels? Should association create for profit packages?

    Edouard Cambier, Belgian Workspace Association (Brussels), Vika Zhurbas, Coworking Community Association (Ukraine), Marta Moksa (Coworking NOW Poland), moderated by Thom Wernke (Coworking NL)

    • Format – Panel
    • Track – Trends

  • 14.50 - 15.30 Build up the Story Telling of your Coworking Space

    Talk – Identity and the values of a space are crucial elements to be succesfull in the coworking world. How to get it right.

    Cat Johnson, Convos (Santa Cruz, CA)

    • Format – Talk
    • Track – Business / Operations

  • 14.50 - 15.30 Unconference Session 5

    Agenda co-created by the audience
    Interactive conversations in the different allocated virtual rooms.

  • 15.30 - 16.00 Coffee Break
  • 16.00 - 16.45 Wrap Up Unconference Sessions

    Short presentation of the findings

    Facilitated by Ilham Halib (7AY)

Nov 27

Conference (Virtual)

  • 10.00 - 10.40 What is missing to increase the coworking and flexible office market share in Europe from 2% to 25%

    Panel – The office experience will become a service experience. Workspace is moving from “owned” to “on demand”, the same way other traditional are moving towards the service model. Coworking is at the core of this shift. However, flex still represents only a few percentage of the office stock in most of the European countries. Real Estate expect flex workspace to cover 30% of the whole workspace market by 2030. What’s the roadmap for coworking to climb from 2-3% to 30% of the office offering?

    Oliver Lehman, Mindspace (Berlin), Guilhem Sirven, Gotham (Lausanne), Alisa Kapic, IWG (Vienna), Filip Valusiak (HubHub, asked ), moderated by Jean-Yves Huwart

    • Format – Panel
    • Track – Trends

  • 10.00 - 10.40 Dealing with Wifi and security challenge, collect data and create market intelligence through your tech installation

    Your tech installation is a big source of value for shared workspace users as well as for coworking operators. How to weave things properly and get the most out of it?

    James Shannon (essensys)

    • Format – Talk
    • Track – Business / Operations

  • 10.50 - 11.30 ``How a flexible workplace will benefit companies, employees & cities and what WeWork does to make the vision happen``

    Talk – Katharina von Schacky is the Head of Real Estate Strategy for Northern Europe at WeWork. She will comment the vision and upcoming market expectation the company is seeing.

    Katharina von Schacky, Head of Real Estate Strategy for Northern Europe for WeWork

    • Format – Talk
    • Track – Trends

  • 10.50 - 11.30 Agile workplace - buzzword or an innovation tool?

    Designers strive to find the ideal form for the workplace. Names and approaches change in time while the goal is the same. I will talk about the importance of not hiding behind buzzwords but to understand users and their needs. My goal is to describe the workplace as a tool for productivity as well as the work community from the perspective of an architect.

    Martin Stara, co-founder Perspektiv

    • Format – Talk
    • Track – Business / Operations

  • 12.00 - 12.40 How can independent coworking spaces join forces to widen their perk offerings? (TBC)

    TBC

  • 12.00 - 12.40 Coworking Customer Journey - A step by step process to improve leads conversion and members retention

    Workshop – Lead capture, conversion, membership and customer satisfaction. This workshop will outline the customer relationship process your coworking space will go through, spotting the steps that will support and ultimately improve your sales and customer retention rate. We will work on automating the process (onboarding,welcome emails, automatic responses, etc.) as well as on designing a proper satisfaction survey.

    Vanessa Sans, Alexandra Ramió (HappyWorkingLab)

    • Format – Workshop
    • Track – Business / Operations

  • 12.40 - 14.00 Lunch Break
  • 14.00 - 14.00 Workplace Wellbeing (Spatial design and strategy) in the Covid19 and post-Covid19 times

    Talk – Recognising the landscape of work and our relationship to office space has been impacted significantly through COVID, cowork operators are required to innovate to repositioning for the future. Well-being of their members is now needed in a more meaningful way than ever before. Christina presents digestable and thoughtful ways to design spaces and its operations to prioritise and optimise workplace wellness (well-being) with minimal cost. She has been featured as a workplace wellness expert by global publications, and awarded the Canadian Federal Government’s Women Entrepreneurship Fund in 2019 for leading the conversation in workplace wellness through her publication called The Werk, and is passionate about contributing back to the cowork industry where her entrepreneurial career began.

    Christina Disler, The Werk (London)

    • Format – Talk
    • Track – Business / Operations

  • 14.00 - 14.40 Management Service Agreements (MSA), Franchising... - Enriching the coworking growth toolbox

    TBC

  • 14.00 - 14.40 (Session in German) / Die Rolle von Coworking-Verbänden in der Krise - The role of Coworking alliances in times of crisis

    Coworking Switzerland was one of the first national Coworking associations, shortly followed by the German Coworking Federation e.V. in 2015. Now, an alliance of Austrian Coworking Spaces is in the making. We want to discuss the advantages of collaborating on a cross-regional level and benefits for members – Coworking Spaces and connected individuals as well as the surrounding industry partners alike. But we will also give insights to the challenges we have been facing for the past 5 years, especially in the current Covid-19 pandemic. The panel discussion with representatives of all 3 DACH-countries will be held in German. / Coworking Switzerland war 2015 einer der ersten nationalen Coworking-Verbände, kurz darauf folgte die German Coworking Federation. Nun ist eine Allianz österreichischer Coworking Spaces im Entstehen. Wir möchten gemeinsam die Vorteile einer überregionalen Zusammenarbeit erörtern und über die positiven Aspekte für unsere Mitglieder sprechen – Coworking Spaces und Einzelpersonen sowie die angrenzenden Partner*innen aus der “Coworking Industrie” gleichermaßen. Wir werden aber auch Einblicke in die Herausforderungen geben, mit denen wir in den letzten 5 Jahren konfrontiert waren, insbesondere im Rahmen der aktuellen Covid-19-Pandemie. Die Diskussion mit Vertreter*innen aller 3 DACH-Länder findet in deutscher Sprache statt.

    German Coworking Federation

    • Speakers:

      • Claudius Krucker

      • Herwig Zöttl

      • Johanna Voll