Martin Coles, Founder of Catch (London)
Martin is the Founder of Catch; the go-to growth agency for ambitious coworking spaces, VP of Marketing at IPV, author of The Essential Guide to Marketing for Coworking Spaces and was the 1st (and arguably the most important and impactful) marketing hire at essensys 10 long years ago! An experienced and entrepreneurial full-stack marketing leader/geek, Martin is passionate about delivering exceptional ROI through data-driven, conversion-centred design, innovation and technology, balancing creativity with commercial acumen to add value and drive demand. At Catch, Martin works with growing coworking spaces to help them optimise buyer journeys and conversion rates to occupy their space organically without having to rely on office brokers. Over the course of 9 years at essensys, Martin provided the strategic vision for their global brand, led the growth & inbound marketing program and was responsible for significantly improving marketing channel performance and identifying new user and revenue growth opportunities. This year he has finally written the book he has been promising since forever: The Essential Guide to Marketing for Coworking Spaces: How to Make Your Space Stand Out, Fill Up and Scale Fast. Available from all good, er, Amazon.