Andreas Widmer, born in 1968, is a Swiss entrepreneur who has made remarkable contributions to the marketing and communication industry. He’s known for his pioneering work and leadership roles in various organizations.
In 1996, Andreas founded Futurecom Interactive, one of the first interactive agencies in Switzerland. Under his guidance, Futurecom joined the Y&R Group (now Wunderman Thompson), where he served as the CEO. Y&R Group, a prominent Swiss marcom agency, excelled under his leadership in delivering integrated solutions. In September 2017, Andreas left Y&R to embark on a new venture.
Andreas’s journey began in 1993 when he joined Wunderman and initiated the construction of their first interactive unit. His dedication eventually led to the establishment of Futurecom Interactive AG, which rapidly became the leading Swiss provider of online marketing solutions, earning numerous international awards and cultivating long-term client relationships.
In 2003, Andreas took on the operational management of Wunderman Zurich, allowing the company to provide integrated communication solutions. Zurich now handles significant BTL accounts for the EMEA region.
In a strategic move in late 2007, Andreas Widmer took on the role of CEO at Advico Young & Rubicam, bringing together the former sister agencies under the Y&R Group’s umbrella. This move created the first agency group in Switzerland capable of offering a full spectrum of marketing and communication disciplines, solidifying its leadership position in traditional disciplines.
In April 2018, he co-founded a venture called Westhive. Westhive is not your typical coworking space; it’s an innovative coworking ecosystem that fosters collaboration between startups and innovation teams from corporations. Today, Westhive is a leader in the flex workspace industry in Switzerland, operating seven spaces, including five restaurants and three event and conference facilities
In addition to his roles in these companies, Andreas Widmer also served as the President of the IAA Swiss Chapter from 2011 to 2023 and remains an active board member. He has also participated as a juror in various international and national award shows, including the prestigious Cannes Lions.
Andreas Widmer’s career is a testament to his entrepreneurial spirit, leadership, and pivotal role in shaping the marketing and communication landscape in Switzerland. However, his notable achievement lies in his founding and continued success with Westhive.