Cecilia Berglund is Head of Operations at Gruts Work, a premium coworking space and members club in Umeå, northern Sweden.
She has led the transformation from Great Hub to Gruts Work, including the move into a landmark heritage building, creating a community driven concept that combines coworking, hospitality and professional networking. In a sector where premium coworking concepts are typically concentrated in major cities, Cecilia is passionate about the independent operators in regional markets and how they can thrive through authenticity, strong communities and innovative business models.
Her background spans destination development, hospitality, luxury hotels and international hotel brands, as well as entrepreneurship, bringing a hospitality first perspective to the future of coworking.
