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Dean Connell, founder Founder of I-AM.D.C, former Creative Director @ Knotel & WeWork Global (UK)

Dean Connell is a seasoned Creative Director with extensive experience creating and delivering personality-rich workspaces.

He was one of the original seven designers at WeWork who designed and developed the product that took coworking mainstream between 2013 and 2020.

He’s led large-scale, complex global projects, mastering and adapting the brand’s identity to resonate with local cultures and communities. His experience creating the Old Sessions House product for Knotel further solidified his expertise in creating flexible, scalable workspace solutions tailored to the needs of diverse clients.

Today, Dean helps workspace providers design and deliver high-performance, future-ready environments. Whether you’re an operator, occupier, or landlord, he provides expert guidance on workspace interiors, sustainable FF&E solutions, and spatial strategy to maximise functionality, aesthetics, and revenue.



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