Francisco Vázquez Medem, Founder and President of 3g Smart Group (Madrid)

Francisco Vázquez Medem is Founder and President of 3g Smart Group, a group of companies specialised in facilitate the cultural transformation though the redesign of the space, with an understanding of the culture, business needs and financial models that will shape a comprehensive design that, in turn, will catalyse the transformation. We develop our work in all sectors, such as: Workplace, Education, Retail, Healthcare, Hospitality and Residential. It has offices in Spain, Portugal, Argentina, Chile, Costa Rica, Colombia, Guatemala, México, Panamá, Perú, República Dominicana and Uruguay.

He is a qualified architect and consultant with more than ten 20 years experience in the design and business transformation. Curiosity has been his way of living and doing business. In 2006, he founded “The Smart Conversations”, a series of events around the world about the transformation processes connecting space, people and technology. Actually focus on how to have a positive impact through the transformation.

Francisco also regularly participates as a speaker in national and international conferences in which he gives talks and lectures on matters related to space redesign for the New Normality. He actively participates as an opinion leader in media specialised in economy and business. He also wrote several books, the last one is “7 key issues for the transformation. The role of the leader”.