Iwona Barszcz is Global Brand and Experience Manager at Brain Embassy, in Warsaw, Poland.
Iwona has been associated with the Brain Embassy concept since 2017 when she took on the role of Community Manager responsible for managing the second Warsaw location of Brain Embassy Postępu. Over time, however, Iwona’s role evolved, and today she utilizes her high-level skills and experience in the position of Global Brand & Experience Manager, ensuring the consistency of the Brain Embassy brand and services in Poland, Belgium, and Israel.
On a daily basis, she focuses on building relationships with partners and the community, as well as on communication and brand image. She closely collaborates with all Brain Embassy teams and seeks solutions to enhance coworking spaces’ functionality and tenant service standards. She also boldly implements projects that leverage the synergy effect within the BE community, networking, and integration, aiming to generate new business opportunities for tenants.
Iwona has been involved in the coworking industry for almost a decade; previously, she worked for Business Link, one of the first coworking spaces in Warsaw. The experience she gained there in sales, office management, and community building, as she claims, benefits every aspect of her current professional activities. Additionally, Iwona supports the professional and personal development of the BE team and tenant community by conducting free workshops using the Design Thinking and Points of You methods, of which she is a moderator.
