Jamie Apostolou is the COO of Second Home, a socially responsible business that supports entrepreneurship and job creation in cities around the world. Second Home operates six locations across London, Lisbon, and Los Angeles with each city featuring award-winning architecture, biophilic design, and emphasis on community, culture, and creativity.
Prior to Second Home, Jamie was the President at ThenWhat, an agency focused on brand strategy for global and emerging brands. There he led expansion into new markets & categories, working with global companies such as Starbucks and Intel. Additionally, he was the CMO at The VOID, the venture-backed leader in location-based virtual reality. There he helped lead the brand’s restructure, redesign, and global expansion across North America, Europe, and Asia, working with partners Lupa Systems, Unibail-Rodamco-Westfield, The Walt Disney Company, MGM Studios, and Sony Pictures.
Jamie previously led LS&B Studios, a boutique design studio that provided creative brand and marketing solutions for leading global brands such as Levi Strauss & Co., Nike, American Express, Netflix, and Target, among others. He was also a part of the Capital Projects team at Charles River Associates, a global consultancy, where he supported projects from architects such as Rafael Viñoly, Pelli Clarke Pelli, Helmut Jahn, and others.