Josie Baum is the Managing Director of ARC Club – where the neighbourhood comes to work.
Founded in 2020 to deliver accessible, friendly co-working space to workers looking to avoid working from home or daily commutes to a central office, ARC Clubs are a network of creative workspaces in the heart of residential communities. Bringing together the company’s award-winning architectural style with quality hospitality and a sense of community, ARC Clubs are where 100s of members call home for their most productive, rewarding days of work.
ARC Club currently operates four Clubs across London in Homerton, Harrow, Camberwell Green and Earlsfield, with a growing pipeline to expand within London and beyond and provide more and more people with a local place to be productive.
Josie joined ARC Club in 2021 to lead on the B2C side of the business, having spent five years running her own strategy and innovation consultancy, New Normal Collective, and four years working as a strategist for growth consultancy Bow and Arrow, now part of Accenture Song. During this time, Josie advised companies including Sky, Aviva, O2 and Google on growth and transformation across both commercial and social enterprise objectives. Prior to her time as a consultant, Josie worked in the property industry, researching emerging ESG policies for the built environment at the Urban Land Institute.
Josie studied at Cambridge and Columbia University, where her vision for purpose-based placemaking first began to develop – a vision she is now delivering at ARC Club.