The Tribe “Hotel community and Coworking” brand pursues its expansion in Europe, with a new location soon to open in Milan Malpensa.

The opening marks TRIBE’s entry into the Italian market, emphasizing the brand’s growth plans to expand to 50 hotels worldwide over the next five years.

Tribe’s concept, born in Australia in 2017, aims at providing the younger generation of travelers with a nice lifestyle and good looking accommodation proposal for an affordable price.

Tribe is one of the “Community accommodation mixed with coworking” model that is part of the Ennismore group, mother company of similar concept hotels positioned on different market segments, such as MAMA SHELTER, JO&JOE or The Hoxton.

Ennismore is a joint-venture with French giant accommodation group Accor.

The French company has developed another very strong coworking solution of its own, WOJO, whose service is also growing worldwide.
“A signature feature of TRIBE is the central Social Hub in every hotel, which in Milan encompasses a café-meets-bar concept, a “Grab & Co Corner,” as well as lounge and freely accessible coworking spots”, says the company. To some extent, the reception is replaced by a community manager and a barista.
Tribe is one of the fastest growing brand within the Accor group, according to the Hotel branch.

https://www.hospitalitynet.org/announcement/41010719.html

https://www.forbes.fr/lifestyle/francois-leclerc-tribe-a-le-plus-fort-developpement-du-groupe-accor/