Leadership Changes at Hub Australia and Worklib Reflect Ongoing Maturation of the Global Coworking Market
After 16 years at the helm of Hub Australia, founder and C20 member Brad Krauskopf is stepping down as CEO to become Chair of the company’s Board. The announcement marks a key milestone in the evolution of one of Australia’s leading flexible workspace providers. The company has appointed John Preece and Rebekah Murphy as co-CEOs, both long-serving executives within the organisation.
Brad Krauskopf founded Hub Australia in 2011, just a year after WeWork launched in New York, making him one of the earliest pioneers of the modern coworking movement in the Southern Hemisphere. Over the years, Hub has expanded into 16 locations across major Australian cities, with three additional sites under development, including a flagship site in Perth’s Brookfield Place scheduled for early 2026.
In his new role as Chair, Krauskopf will remain involved in shaping the company’s long-term strategy, while Murphy and Preece will oversee daily operations, growth, and customer experience. The leadership transition reflects what Krauskopf describes as the “maturity” of the business and its readiness for the next phase.
Krauskopf, a member of the Coworking C20 group and a speaker at Coworking Europe 2025 in Berlin, has been vocal about the transformation of the workspace market. At the Berlin conference, he emphasized the increasing convergence of hospitality and workspace, noting that coworking providers must “earn the commute” by delivering high-quality experiences that go beyond providing desks and Wi-Fi. Hub Australia has focused on offering workspace hospitality that includes cafés, wellness amenities, and podcast studios.
A New Appointment in France: Nathanaël Mathieu Takes Helm at Worklib
Across the globe in France, Nathanaël Mathieu has been appointed CEO of Worklib. The announcement comes two years after the acquisition of Neo-Nomade – a pioneer in remote work solutions co-founded by Mathieu – by Worklib.
Worklib offers a booking platform for on-demand workspaces, targeting corporate clients looking to manage hybrid workforces and provide employees with access to a network of third-party offices. Its model integrates both coworking desks and meeting rooms across France and Europe, functioning similarly to travel booking platforms but for professional spaces.
Under Nathanaël Mathieu’s leadership, Worklib is merging with OfficeRiders, another flexible workspace provider, to consolidate the French market and form a leading platform for on-demand workspace access. The goal is to offer companies seamless access to thousands of spaces—suited for hybrid work, offsites, and meetings—as workforce expectations continue to evolve.
Mathieu brings over a decade of experience in the future-of-work sector and is recognised for his role in shaping public and corporate policies around flexible work in France.
Broader Momentum in the Sector
These two leadership changes follow other recent moves in the Coworking industry. As reported by CoStar, FlexSA, the UK’s flexible space industry association, has appointed two members to its board of directors, WeWork general manager UK and Ireland Natalie Lovett and Jonathan Kingshott, chief executive of Halkin.
These developments underscore the ongoing maturation and consolidation in the global flexible workspace sector.
